Marketing Executive, Events

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life. 

An opportunity has arisen for a passionate marketer to join Economist Impact as a Marketing Executive. The successful candidate will be based out of our Gurugram office and will be responsible for the planning and delivery of cross-channel marketing campaigns to secure delegate revenue and attendance for our large scale events portfolio. 

This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. We are looking for a motivated marketing professional in the early stages of their career eager to develop their skills and work in a passionate and fast-paced environment. The successful candidate is a great communicator with a can-do attitude, master of multitasking and with an interest in marketing technology.

How you will contribute:

• Execute effective marketing campaigns for a range of events including webinars, conferences and large scale events using a mix of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Execute end to end email marketing campaigns including automated journeys and reporting
• Assist the marketing manager on the management and execution of marketing partner relationships with external media publications, and industry associations
• Monitor, track, and provide analysis of marketing performance and adjust campaign plans accordingly including, but not limited to; web traffic, email marketing analytics, social media
• Assist the marketing manager in the execution of PR campaigns including press coverage reporting and ongoing press relationships
• Maintain the database and clean data lists
• Support the sales team generating leads and maintaining the lead generation weekly report
• Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience 
• Develop a strong understanding of your events and perform competitive analysis to make decisions and recommendations based on the competitive landscape 
• Partner with other functions including sponsorship, programming, operations and design 

The ideal skills for this role are: 

• 1-2 years of marketing experience. Events experience is a plus.
• An understanding of conventional and new customer acquisition channels, online marketing and social media
• Experience managing website tools like wordpress and analytics systems such as Google Analytics. 
• Experience using email marketing platforms. Salesforce Marketing Cloud or Eloqua would be ideal. 
• Ability to manage multiple tasks simultaneously and work to tight deadlines
• Excellent written English and communication skills
• Highly self-motivated, intuitive, energetic and with great attention to detail 
• Driven to explore new marketing tactics and optimise traditional channels 
• Naturally curious and highly motivated to exceed targets working in a team 
• Campaign tracking, reporting and analytical skills at campaign level
• PPC and paid media experience is not required but will be a plus