The digital marketing operations executive will be part of the digital marketing operations function which enables the event marketers to work efficiently with, technology, processes, and data. We manage the technology that runs the events marketing and set standard operating processes for its usage.
The main objective of this role is optimising the events digital ecosystem to facilitate delegate and sponsor acquisition and deliver a better customer experience. How? Keeping the customer at the center, you will look at implementing processes, tools, and systems that enable the marketing team to drive more traffic, collect more data, sell more tickets, and engage more sponsors for our events while tracking, measuring, and reporting on all the activities.
You will work closely with the Senior Digital Marketing Operations Manager in this role and your responsibilities will include but are not limited to:
Digital ecosystem
Marketing automation & lead generation systems
Monitoring, tracking & reporting
Marketing Technology
On-going team support
Software Powered by iCIMS
www.icims.com