The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.
An opportunity has arisen for a motivated digital professional to join The Economist as a digital marketing specialist. The successful candidate will be based out of our Gurgaon office and will be responsible for the development, optimisiation and delivery of multiple digital campaigns designed to secure delegate attendance and sponsorship lead generation for our world-class events.
The digital marketing specialist will be part of the digital marketing operations team which enables the event marketers to operate efficiently working with people, technology, processes and data.
The ideal addition to the team is a digital-savvy marketer who can implement processes, tools and systems to drive traffic, collect data and increase customer acquisition. Always keeping the audience at the centre, the successful candidate will lead on PPC campaigns tracking, measuring and reporting to improve the user experience and retain our audiences.
This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best UX for our audiences. The events division has experienced unprecedented growth over the last 18 months, and as a result we’re looking for a digital marketing specialist who is eager to develop their skills and career fast.
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