Event Logistics Manager - UK, EMEA and APAC

Overview

The Events Logistics Manager plays a pivotal role in executing our event strategy, ensuring outstanding at-event content creation, and overseeing the project management of our presence at various in-person industry events and webinars. This role is central to enhancing our brand's visibility and engagement with target audiences, aligning with our demand generation and Account-Based Marketing (ABM) strategies.

Objective/Purpose of the Role

The Events Logistics Manager is tasked with the crucial objective of bringing our event strategy to life, ensuring the seamless execution and impactful delivery of our presence at various in-person industry events, our own webinars and 3rd party webinars. This role is fundamental in enhancing our brand's visibility, fostering meaningful engagement with our target audiences, and contributing to the overall success of our demand generation and Account-Based Marketing (ABM) initiatives.

Responsibilities of the Role

• Event Strategy Execution:
• Collaborate with the marketing team to execute a coherent and impactful event strategy.
• Coordinate logistics for multiple in-person events, ensuring alignment with overall marketing objectives.
• Manage timelines, budgets, and resources effectively to deliver successful events.
• At-Event Content Creation:
• Oversee the creation and curation of engaging content for events, including presentations, demonstrations, and promotional materials.
• Collaborate with content creators and subject matter experts to develop relevant and compelling event materials.

• Project Management of Event Delivery:

• Manage the end-to-end project delivery of in-person events and webinars.
• Liaise with vendors, venues, and internal teams to ensure seamless execution.
• Address any logistical challenges swiftly and efficiently.
• Demand Generation and ABM Webinars:
• Project manage the delivery of webinars, integral to our demand generation and ABM strategies.
• Coordinate with marketing, sales, and technical teams to produce high-quality, engaging webinars.
• Monitor and report on webinar performance, gathering insights for future improvements.
• Stakeholder Engagement:
• Work closely with various internal stakeholders to ensure that events and webinars align with business goals.
• Communicate effectively with all involved parties, providing regular updates and progress reports.
• Vendor and Venue Management:
• Manage relationships with vendors and venue operators, negotiating contracts and ensuring quality service delivery.
• Oversee logistical aspects such as venue selection, setup, transportation, and accommodation arrangements.
• Budget and Resource Management:
• Develop and manage budgets for events and webinars, ensuring cost-effectiveness and ROI.
• Allocate resources efficiently, balancing quality with cost considerations.

Experience Required for the Role

• Proven experience in event logistics management, preferably in a B2B environment.
• Experience in project management of webinars and other digital events.
• Track record of successfully managing multiple events simultaneously.
• Familiarity with demand generation and ABM strategies.

Skills Required for the Role

• Strong project management skills, with an ability to handle multiple tasks and tight deadlines.
• Excellent communication and interpersonal skills, capable of engaging with various stakeholders.
• Creative problem-solving abilities, particularly in high-pressure situations.
• Detail-oriented with a strong focus on delivering high-quality event experiences.
• Proficiency in event management software and tools.