Overview
The Head of Marketing for Economist Intelligence and Economist Impact Partnerships is a transformative role designed to lead and redefine our approach to customer engagement, making our marketing efforts more agile, responsive, and customer-centric. This role is not only about leading a team but also about being a visionary who can integrate comprehensive strategies with our business goals and customer needs, setting new standards in our industry.
Objective/Purpose of the Role
- Develop and support the execution of strategic marketing initiatives that align with the business unit’s vision and goals, driving customer engagement through innovative strategies such as account-based Marketing & portfolio marketing, and ensuring cohesive brand messaging.
- Ensure marketing initiatives are aligned with business goals and deeply resonate with customers.
- Foster collaboration across departments, adapt to market trends, and leverage customer insights to drive growth, retention, and advocacy, setting new standards for marketing excellence within the industry.