The Senior Product & Portfolio Marketing Manager is pivotal in overseeing the end-to-end development and execution of portfolio marketing plans within the Economist Intelligence Business Unit at The Economist Group. This role requires a strategic approach to align campaign strategies with the overall marketing and corporate strategy, which is heavily focused on generating demand in new markets and segments, ensuring responsiveness to market dynamics, customer needs, and the competitive landscape.
To lead the creation and implementation of comprehensive marketing plans for the product offering, ensuring they are results-focused, segment-led, and align with customer insights. The role involves setting and monitoring campaign goals, generating customer and competitor insights, and developing customer-journey-based campaign strategies.
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