Senior Thought Leadership Marketing Manager - EIU

Overview

The Senior Thought Leadership Marketing Manager is a strategic role focused on driving the Economist Intelligence’s brand positioning and content strategy through thought leadership initiatives. This role involves creating and executing content strategies that align with corporate objectives, enhance market presence, and resonate with target audiences. The Senior Thought Leadership Marketing Manager will work closely with cross-functional teams to produce high-impact content that supports marketing, branding, and internal communications.

Objective/Purpose of the Role

The primary objective of the Senior Thought Leadership Marketing Manager is to establish and sustain EIs position as a leader in the industry by developing and executing a robust thought leadership and content strategy. This role is crucial in enhancing the company’s reputation, driving customer engagement, and supporting the overall marketing and business objectives through impactful content that educates, informs, and inspires our target audience.

Responsibilities of the Role

Content Strategy Development and Execution:

• Develop and manage a thought leadership and content strategy that aligns with short- and long-term marketing, brand, and internal communication goals.
• Proactively evolve the content strategy using performance metrics, market trends, and editorial insights to ensure continuous improvement and relevance.
• Lead the creation, editing, publishing, and retirement of content across various platforms, ensuring all content is on-brand, consistent, and optimised for search and user experience.

Cross-Functional Leadership and Collaboration:

• Inspire and lead cross-functional teams, including editorial, sales, and custom intelligence, to contribute to content generation and thought leadership initiatives.
• Manage a content pipeline that is visible to key stakeholders and aligned with business priorities such as industry events, product launches, and renewals.
• Serve as a subject matter expert on content marketing and thought leadership within the organisation, ensuring content is trusted and utilised throughout the customer lifecycle.

Content Performance and Optimization:

• Define key performance indicators (KPIs) for content and thought leadership, set objectives, and monitor performance against these goals.
• Conduct periodic competitor audits to maintain a competitive edge in thought leadership and content marketing.

Event and Publication Management:

• Identify, produce, and deliver thought leadership content opportunities at industry events and publications, working with internal teams and external partners such as PR agencies.

Experience Required for the Role

• Content Creation and Editorial Expertise: Extensive experience in content creation and editorial management, with a strong command of the English language.
• Cross-Functional Team Leadership: Proven ability to lead and inspire cross-functional teams, driving collaboration to achieve marketing and business objectives.
• Content Strategy Management: Experience in developing and managing content strategies that align with business goals and resonate with target audiences.
• Vendor Management: Experience managing relationships with vendors, such as PR agencies, including setting objectives, prioritising opportunities, and proactively addressing potential issues.
• Innovation and Adaptability: Comfort with a ‘test and learn’ approach to content strategy, with a willingness to explore and incorporate new formats and channels.

Skills Required for the Role

• Strategic Thinking: Ability to develop and execute a comprehensive thought leadership and content strategy that supports the company’s business goals.
• Editorial and Content Creation: Strong editorial skills with experience in creating various types of content, including white papers, infographics, blog posts, and social media articles.
• Leadership and Collaboration: Excellent leadership and collaboration skills, with the ability to inspire cross-functional teams and align them with the company’s objectives.
• Analytical Skills: Ability to use content performance metrics and market analysis to inform and refine content strategies.
• Communication Skills: Outstanding communication skills, both written and verbal, with the ability to influence and motivate stakeholders.
• Innovative Mindset: An innovative approach to content marketing, with a willingness to experiment with new content formats and channels to drive engagement and impact.