The Senior Thought Leadership Marketing Manager is a strategic role focused on driving the Economist Intelligence’s brand positioning and content strategy through thought leadership initiatives. This role involves creating and executing content strategies that align with corporate objectives, enhance market presence, and resonate with target audiences. The Senior Thought Leadership Marketing Manager will work closely with cross-functional teams to produce high-impact content that supports marketing, branding, and internal communications.
The primary objective of the Senior Thought Leadership Marketing Manager is to establish and sustain EIs position as a leader in the industry by developing and executing a robust thought leadership and content strategy. This role is crucial in enhancing the company’s reputation, driving customer engagement, and supporting the overall marketing and business objectives through impactful content that educates, informs, and inspires our target audience.
Content Strategy Development and Execution:
Cross-Functional Leadership and Collaboration:
Content Performance and Optimization:
Event and Publication Management:
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