Responsibilities of the Role
Collaboration in Account Selection:
- Partner with Sales Leadership to support the selection of target accounts for ABM strategies.
- Contribute insights and marketing perspectives in the account selection process to ensure a cohesive strategy.
Tailored Campaign Strategy Development:
- Develop and execute detailed, customised marketing campaigns for each selected key account, focusing on their unique needs and business challenges.
- Utilise a multi-channel approach, integrating digital, direct, and personalised marketing tactics.
Sales and Marketing Alignment:
- Work closely with sales teams to align marketing efforts with sales goals, ensuring a unified approach to target accounts.
- Facilitate regular strategy sessions with sales, customer success and marketing teams to ensure consistent messaging and objectives.
Advanced Engagement Analytics:
- Employ sophisticated tools to track and analyse engagement metrics for each target account, assessing the impact of marketing campaigns.
- Use analytics insights to refine and optimise ongoing and future campaigns for maximum effectiveness.
Building and Strengthening Client Relationships:
- Cultivate strong relationships with key stakeholders in target accounts, understanding their business needs and pain points.
- Deliver consistent value through personalised content and solutions, establishing the Economist Group’s B2B group of brands as a trusted partner.
Continuous Market and Account Insight Gathering:
- Stay abreast of industry trends, market changes, and specific developments within target accounts.
- Regularly gather and integrate insights into marketing strategies to ensure relevance and effectiveness.
Feedback Loop and Performance Reporting:
- Establish a feedback loop with sales, customer success and target accounts to gather insights on campaign effectiveness.
- Report on campaign performance, engagement levels, and ROI to stakeholders, using data to showcase success and inform future strategies.
Cross-Functional Collaboration for Campaign Execution:
- Coordinate with different functional teams, including content, creative, digital, and events, to ensure cohesive execution of ABM campaigns.
- Ensure that all campaign elements are on-brand and aligned with the overall B2B marketing strategy of the Economist Group.