The Economist

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Digital Experience Strategist

Digital Experience Strategist

ID 
2017-3750
Job Locations 
United States-NY-New York
Function 
Digital

More information about this job

Introduction

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The Economist Group creates engaging, thought-provoking marketing programs for multinational Fortune 500 companies, foundations, and other organizations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences. These programs may include media (advertising), events and/or content ranging from in-depth, survey-based research reports to multimedia and interactive pieces like videos, infographics, digital slideshows, and benchmarking tools. The Economist Group has created high quality, custom thought leadership programs for more than 25 years and is an integral part of The Economist Group’s growth strategy.

 

Currently, our Creative Strategy Team is seeking a digital experience strategist to consult with the multi-disciplinary team during the new business and execution phases of a program. The right candidate will bring expertise in digital media platforms and UX to help shape program experiences and provide guidance and best practices on program creation and measurement.

Accountabilities

In this role you will be expected to: 

  • Provide digital strategy and user experience  expertise for internal teams and clients, including best practices advice, and contributing strategic execution recommendations
  • Have a deep understanding of the integrated media landscape - paid, owned and earned
  • Have a strategic and tactical understanding of the end to end digital marketing process
  • Demonstrate the ability to determine marketing challenges, craft best in class digital solutions and communicate the effectiveness of these solutions
  • Understand digital display media, specifically analytics, optimizations and key industry products.
  • Have a familiarity with paid social media marketing across major social platforms

Experience, skills and professional attributes

To succeed in the role you must have: 

  • An undergraduate degree
  • Experience with digital display media in the publishing landscape
  • Experience in the strategy and execution of social media campaigns, especially best practices for content, measurement and channel selection
  • Experience with the content marketing process including setting strategy from a brief, creating and managing digital content, measuring the effectiveness of digital content
  • A strong understanding of analytics to evolve the digital experience to improve outcomes and ensure success
  • The ability to research and parse data to find insights and build data driven strategies
  • Excellent presentation, communications and client relations skills
  • Strong presentation design skills (PowerPoint), Media analytics software skills (Sysomos, Google Analytics, Omniture) and Adobe Suite/Sketch design skills

To succeed in this role you will be able to demonstrate:      

  • Technical and creative concepts and approaches to other staff and clients in an easy to understand manner
  • The ability to assist in developing the digital advertising offering, including providing tools which help the sales teams take new offerings to market
  • Techniques and tool used to educate clients on new offerings, presenting ideas to internal and external stakeholders
  • Troubleshooting and problem-solving assistance for clients and internal stakeholders as needed
  • The ability to manage multiple projects at one time and manage a full workload
  • The ability to work with multiple disciplines in the organization