The Economist

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Digital UX Strategist

Digital UX Strategist

ID 
2017-3750
Job Locations 
United States-NY-New York
Function 
Digital

More information about this job

Introduction

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The Economist Group creates engaging, thought-provoking marketing programs for multinational Fortune 500 companies, foundations, and other organizations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences. These programs may include media (advertising), events and/or content ranging from in-depth, survey-based research reports to multimedia and interactive pieces like videos, infographics, digital slideshows, and benchmarking tools. The Economist Group has created high quality, custom thought leadership programs for more than 25 years and is an integral part of The Economist Group’s growth strategy.

 

Currently, our Creative Strategy Team is seeking a Digital UX Strategist to consult with the multi-disciplinary team during the new business and execution phases of a program. The right candidate will bring expertise in digital media platforms and UX to help shape program experiences and provide guidance and best practices on program creation and measurement.



Accountabilities

In this role you will be expected to:

 

  • Provide digital strategy and user experience expertise for internal teams and clients, including best practices advice, and contributing strategic execution recommendations. This also includes website best practices and inspiration; design of wireframes/mockups for RFP responses  
  • Liaise with internal and external production teams through all stages of the process, from initial project scoping and pricing, through to delivery
  • Have a deep understanding of the integrated media landscape - paid, owned and earned
  • Have a strategic and tactical understanding of the end to end digital marketing process
  • Demonstrate the ability to determine marketing challenges, craft innovative, best in class digital solutions and communicate the effectiveness of these solutions. These solutions balance multiple objectives and guidelines, both internal and external parameters
  • Work with Product Managers to enhance our existing suite of digital solutions, either through ongoing development of existing, or identification of new, complementary platforms   
  • Understand digital display media, specifically analytics, optimizations and key industry products. Most of the involvement with display media will be from a creative perspective

Experience, skills and professional attributes

To succeed in the role you must have:

 

  • An undergraduate degree
  • Experience with digital display media in the publishing landscape
  • Experience with the content marketing process and involvement in offering creative solutions to client briefs and challenges including setting strategy from a brief, creating and managing digital content, measuring the effectiveness of digital content
  • Exposure to commercial responsibilities of business and project objectives; including involvement in pricing decisions     
  • A strong understanding of analytics to evolve the digital experience to improve outcomes and ensure success
  • The ability to research and parse data to find insights and build data driven strategies
  • Excellent presentation, communications and client relations skills
  • Strong presentation design skills (PowerPoint), Media analytics software skills (Sysomos, Google Analytics, Omniture) and Adobe Suite/Sketch design skills

 

To succeed in this role you will be able to demonstrate:  

    

  • The ability to convey technical and creative concepts in an easy-to-understand manner
  • The ability to assist in developing the digital advertising offering, including providing tools which help the sales teams take new offerings to market
  • Knowledge of techniques and tools used to educate clients on new offerings, presenting ideas to internal and external stakeholders
  • Troubleshooting and problem-solving ability for clients and internal stakeholders 
  • The ability to manage multiple projects at one time and manage a full workload
  • The ability to work with multiple disciplines in the organization