The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The demand for content-driven marketing programs is expanding at a rapid pace. The Economist’s content marketing, research and sponsorship business has been producing high quality, custom thought leadership content for over 25 years and is an integral part of The Economist Group’s growth strategy.
We are recruiting a Senior creative strategist who will lead the development of integrated content programs that deliver on client marketing objectives and leverage the depth and quality of Economist Group product offerings. The role reports to the Director of Creative Strategy and partners closely with the EIU Thought Leadership team, the sales organization and Integrated Marketing to develop proposals for potential clients. The role also ensures the execution of sold programs stays on strategy.
In this role you would be expected to:
Understand the full suite of Economist Group solutions (including, but not limited to client-branded content, EIU thought leadership, Economist Events and media) that can be leveraged to support a client’s marketing goals and measures for success. Particular strength in media and distribution planning a plus.
A creative thinker, you are able to develop creative ideas outside of the norm and understand how that applies to the target audience’s online & offline experience.
Identify appropriate client solutions, culling from the portfolio of Economist Group capabilities in the context of client goals, target audience and success metrics
Define programs up to $400K in value that incorporate paid, owned and earned channels and consider opportunities for content discovery, distribution and amplification
Collaborate with Sales, EIU thought leadership, client-branded content teams, and research to develop and deliver client proposals. Lead the creative thinking and program strategy. Attend client meetings and pitches as needed
Collaborate with EIU Thought Leadership team and Sales to identify integrated program opportunities and craft corresponding program recommendations
Provide strategic leadership and insights on client-branded and integrated marketing programs
Act as primary engagement contact on integrated content projects
Promote awareness of the Economist Group’s content solution offering
Experience, skills and professional attributes:
To succeed in this role you must have:
3-6 years experience in a marketing organization, publisher or creative/media agency in relevant roles
Bachelor's degree or equivalent
Client-focused with some experience with strategic outputs
Experience developing content recommendations and programs for clients that span paid, owned and earned platforms
Experience managing both direct reports and cross-functional team members
Ability to work autonomously in a fast-paced environment developing multiple projects at once
An understanding of the content marketing landscape and areas of opportunity for us
Experience with B2B brands
To succeed in the role you must demonstrate:
Interest in the content marketing landscape
Creative, analytic and strategic thinking and a disciplined executional approach
Effectiveness as a team member and at relationship building
Excellent storytelling, communications (written & verbal) and presentation skills
Strong knowledge of digital marketing and content formats
Attention to detail
Good Powerpoint skills and proficiency with MS Office as a whole
If this role matches your skills, experience and motivations then please submit your CV with a covering note identifying why you feel you would be a great addition to the team along with your salary expectations.
In return, we provide a supportive and progressive environment with a wide range of opportunities for you to grow both personally and professionally.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.