The Economist

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Marketing Operations Manager

Marketing Operations Manager

ID 
2017-4084
Job Locations 
United States-NY-New York
Function 
Marketing

More information about this job

Introduction

 

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The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Currently, we are seeking a Marketing Operations Manager based in New York who will play a pivotal role in the day-to-day management and execution of campaigns related to partnership and subscription agents in North America. In this role, the Marketing Operations Manager will focus on supporting the marketing road map for growth in the region to optimize subscriber acquisitions across all our Real World (Offline) channels to drive both engagement and circulation revenue.

 

Accountabilities

In the role you would be expected to:

Partnerships (50% responsibilities)

 

  • Work closely with the Head of Partnership Marketing to achieve partnership subscription targets
  • Stay abreast of current partnership market, industry news and customer trends, and consider the threats and opportunities that they might present to our business
  • Identify opportunities for partnerships and liaise with NAM partnership team for outreach, proposal and agreement strategies
  • Conduct outreach to target industry verticals to garner partnerships and maintain relationships accordingly
  • Support with campaign setup, performance tracking and providing recommendations for optimisation
  • Attend local networking events and conferences to develop partnership contacts important to all aspect of business and career development alike

 

Subscription Agents (40% responsibilities)

 

  • Work closely with the with the Head of Partnership Marketing and Director, North America Marketing and Global Experiential to achieve agents subscriptions targets
  • Proactively nurture relationships with a range of agents, reaching out regularly for updates, following up with deliverables, and supplying industry knowledge and best practices between agents and our team
  • Launch new and existing campaigns with agents and continue to identify opportunities for further channel amplification
  • Monitor unauthorized agent activity, work with suppliers to mitigate its effects and report internally on it
  • Distribute monthly agent newsletter with Economist announcements, top performing agent campaigns and other key highlights
  • Attend regular off-site agent gatherings and industry events to further relationships with agents

 

Retail (10% responsibilities)

 

  • Compile and update weekly and monthly reports for retail sales and subscriptions, and produce a regular update of all activities and results in a range of channels.
  • Conduct ongoing research on what competitors are doing in the retail space
  • Proactively arrange and lead face to face meetings with local retail vendors
  • Build upon existing commercial relationships while conceptualizing new, more efficient ways of working
  • Share retail announcements and marketing plans with the greater NAM circulation marketing team
  • Provide support for all billing, forecasting and campaign management
  • Lead promotional bookings with the direction from Head of Retail

 

General accountabilities 

 

  • Manage the monthly expense reconciliations and accruals, keeping in contact with the accounting team and the circulation team to ensure smooth communication
  • Assist in the monthly reforecast and budget process of subscription KPIs
  • Assist in the handling of customer communication, when applicable
  • Act as a champion of subscription management systems amongst the NAM circulation team

 

Key relationships

 

  • Colleagues in the Marketing & Circulation department, in acquisition, renewals, and business intelligence
  • The Economist Customer Services department, our subscription bureau, and retail distributor
  • External partners including partners, agents and retailers

 

Performance Measures

 

  • Acquisition of new, and expansion of current partnership and agent base
  • High quality management and servicing of partnership and agent base, including set-up, briefing and reporting on subscription campaigns as needed
  • Execute marketing plans and reports within agreed budget and timetable while managing accruals and expenses
  • Ensuring that reports and communications are clear, insight-driven and goal-oriented

Experience, skills and professional attributes

To succeed in the role you must have:

 

  • Have knowledge and experience in direct acquisition marketing, including online and offline channels
  • Previous experience of working in or with media or publishing is a plus
  • Ability to build strong relationships with fellow team members, employees and external partners and vendors
  • ROI focused analytical skills required to read and interpret marketing reports and make recommendations
  • Excellent organizational and good project management skills, with a strong attention to detail
  • A can-do attitude with ability to work under tight deadline, work effectively on multiple tasks and deliver results efficiently
  • Enthusiasm for the brand, customers, and the business to projects and teams

 

You will be able to demonstrate:

  • Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed
  • Ability to work confidently and efficiently in a fast-paced environment
  • The ability to communicate upwards and make sound recommendations
  • Yoy always put customers first and understanding their needs
  • You think creatively, self-motivation and solution driven a must
  • Excellent verbal and written communication and presentation skills
  • Team player attitude and a willingness to travel