The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The demand for content-driven marketing programs is expanding at a rapid pace. The Economist’s content marketing, research and sponsorship business has been producing high quality, custom thought leadership content for over 25 years and is an integral part of The Economist Group’s growth strategy.
We are recruiting a Senior creative strategist who will lead the development of integrated content programs that deliver on client marketing objectives and leverage the depth and quality of Economist Group product offerings. The role reports to the Director of Creative Strategy and partners closely with the EIU Thought Leadership team, the sales organization and Integrated Marketing to develop proposals for potential clients. The role also ensures the execution of sold programs stays on strategy.
In this role you would be expected to: