The Economist

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Marketing Associate

Marketing Associate

ID 
2017-4099
Job Locations 
United States-NY-New York
Function 
Marketing

More information about this job

Introduction

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​T​he Economist Careers Network is a digital business within The Economist Group and sits within the Circulation division. We offer customers in over 120 countries a variety of products including Economist GMAT Tutor, Economist GRE Tutor, case study competitions, an MBA scholarship contest and the Executive Education Navigator. Our business is profitable and growing quickly.

 

We are currently seeking a Marketing Associate who will be responsible for executing our digital marketing activities using a range of channels including web, email, print and social media.  Specifically, the Marketing Associate’s duties will include developing and executing all of our drip and promo email campaigns, running three blogs as well as distributing an email newsletter.

 

The role will require someone who is has experience managing marketing initiatives and possesses top-notch communication skills, a lot of creativity and motivation to measure, test and optimize our campaigns and who is now looking​ to make the next step in one of the world's leading marketing organizations. You will have a chance to actively participate in various aspects of the business and gain vast experience in a friendly, highly-rewarding environment.

Accountabilities

In the role you would be expected to:

  • Develop and execute effective marketing campaigns, overseeing design, development, targeting/setup and scheduling. Campaigns can include running email and social media promotions to working with college campuses
  • Write and set-up drip and promotion email campaigns, constantly a/b testing subject lines, timing and content 
  • Experience with drip and newsletter email platforms is a must
  • Act as editor for three blogs (Economist GMAT Tutor, Economist GRE Tutor, and the Executive Education Navigator), coordinating with a team of writers to ensure fresh content is added to site on a regular schedule
  • Write and manage sending of a twice monthly newsletter and other marketing materials.
  • Manage creation of print, digital and banner ads; analyze ad performance and optimize as needed

Experience, skills and professional attributes

To succeed in the role you must have:

  • Superior writing skills
  • Excellent copywriting skills as well as knowledge of HTML & CSS
  • Superior data analysis skills
  • A strong understanding of the customer journey, acquisition process and digital marketing channel
  • Basic design skills; knowledge of Photoshop is a plus
  • At least 2 years of marketing experience
  • Knowledge of relevant tools/systems, including both drip and newsletter email platforms, Google Analytics and back-end website editing tools

 

To succeed in the role you will be able to demonstrate:

  • Being driven by targets and motivated by results
  • Exceptional project management skills and the ability to manage multiple tasks and meet deadlines
  • Strong knowledge of digital marketing and content formats and trends
  • Exceptionally strong email campaign management skills