The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Marketing specialist, Customer Conversion position sits within the global circulation customer experience team and is responsible for supporting reader engagement and acquisition activities through campaign activity to The Economist’s known audiences. Reporting to the Marketing Manager and working closely with Social Media & Analytics Manager this is an important and rapidly growing role to help accelerate circulation growth over the next 5 years.
Responsibilities include optimising the day-to-day running of paid campaigns primarily on social media platforms along with telemarketing to ensure efficient use of spend and effective campaign delivery. Having experience of running large scale ad campaigns for a brand on social platforms is key along with having an understanding of the principles of the user journey in order to maximise end-to-end performance.
In addition, the ideal candidate will be able to demonstrate strong copy writing and proofreading skills, a high degree of attention to detail and be a confident self-starter.
In the role you would be expected to:
To succeed in the role you must have:
You will be able to demonstrate: