The Economist

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Marketing Specialist, Customer Conversion

Marketing Specialist, Customer Conversion

ID 
2017-4153
Job Locations 
United Kingdom-London
Function 
Marketing

More information about this job

Introduction

 

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The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

             

The Marketing specialist, Customer Conversion position sits within the global circulation customer experience team and is responsible for supporting reader engagement and acquisition activities through campaign activity to The Economist’s known audiences. Reporting to the Marketing Manager and working closely with Social Media & Analytics Manager this is an important and rapidly growing role to help accelerate circulation growth over the next 5 years.

 

Responsibilities include optimising the day-to-day running of paid campaigns primarily on social media platforms along with telemarketing to ensure efficient use of spend and effective campaign delivery. Having experience of running large scale ad campaigns for a brand on social platforms is key along with having an understanding of the principles of the user journey in order to maximise end-to-end performance.

 

In addition, the ideal candidate will be able to demonstrate strong copy writing and proofreading skills, a high degree of attention to detail and be a confident self-starter.

Accountabilities

In the role you would be expected to:  

 

  • Support, contribute and help execute the Customer Conversion strategy
  • Implement and support the day-to-day running of paid marketing campaigns to drive reader engagement and deliver subscription acquisition targets
  • Continually optimise creative to maximise performance
  • Manage day-to-day relationships with related support agencies and key stakeholders
  • Adopt a test and measure approach across all areas paying close attention to KPI’s and test variables
  • Provide reporting and insightful analysis, identifying key learnings and making recommendations for future campaigns to enhance performance
  • Assist in the organising, codifying and management of monthly invoices to ensure all invoices are processed in a timely manner and accounts remain in good standing 
  • Manage internal stakeholder requirements and act as an consultant to local teams for best practice
  • Liaise with external vendors and develop partner relations
  • Monitor industry trends and make recommendations to enhance our digital performance

Experience, skills and professional attributes

To succeed in the role you must have:

  • Proven successes in using digital marketing to drive acquisition via paid channels
  • A thorough understanding of native social ad platforms and ideally associated third party ad tools
  • Excellent command over the English language, with the ability to write compelling ad copy and proof read to a high standard
  • An understanding of creating audience segments, audience overlays and list management
  • Proficiency in campaign reporting
  • An understanding of native social media insights and analytics tools
  • A high level of attention to detail and strong analytical skills
  • The ability to create digital marketing assets (via Photoshop or other tools)
  • Understanding of how social media and apps are utilised by a brand to support commercial goals
  • Good working knowledge of Microsoft Office package (Excel in particular) essential

You will be able to demonstrate:

  • An energetic, proactive and problem solving approach
  • Examples of success from previous digital marketing campaigns you have created and implemented
  • Creative mind-set and an eagerness to learn and keep up-to-date with the latest opportunities
  • Excellent communication skills, including exceptional written English
  • Outstanding stakeholder management skills
  • An organised manner and timely delivery of tasks
  • A flexible approach
  • Ability to work to deadlines and manage conflicting priorities in a fast-paced environment
  • Ability to work within a team
  • Exposure to content marketing programmes