The Economist

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Business Development Manager

Business Development Manager

ID 
2017-4297
Job Locations 
United States-NY-New York
Function 
Sales/Business Development

More information about this job

Introduction

 

The Economist Group has enjoyed industry leading growth over the last five years powered by major investments in digital platforms, 1st party data, premium online video and content marketing. Among these investments are our weekly Digital Edition, our daily smartphone app Espresso and our programmatic buying platform.  

 

Editorially we continue to be a trusted filter and smart guide for the “Globally Curious” - Senior Business Decision Makers, Opinion Leaders, Financiers and Policy Makers. The “Globally Curious” are also a highly desired demographic for brands selling products and services to high net-worth individuals. As a global organization with offices in every major market, The Economist Group provides countless opportunities to grow and learn across regions and disciplines.

 

To capitalize on our growing readership, high-growth content business and future investments in the brand, The Economist Group is adding to our integrated solutions team in NYC. Currently we are seeking a talented content and advertising sales executive who will effectively manage all aspects of our Financial industry-focused territory looking after clients and prospects that span asset and wealth management, retail, commercial and investment banking, Fintech, e-payments and more. 

 

 

Accountabilities

In the role you would be expected to: 

  • Develop opportunities by interpreting client needs into potential RFP's or engagements
  • Conduct business development activities (cold calls, face to face meetings)
  • Identify and present to potential new accounts within assigned territory
  • Confidently and persuasively convey the merits of The Economist Group (TEG) capabilities to clients, agencies and prospects.
  • Collaborate with various teams, including but not limited to marketing, research and events to ensure high-quality proposal and project implementation that exceeds promised deliverables
  • Serve as client advocate for large engagements, acting as interface between TEG project team and client stakeholders
  • Leverage reporting tools in salesforce, providing accurate perspective of current pipeline and overall activity levels
  • Exceed revenue targets and achieving monthly activity goals (calls, meetings, leads) within territory
  • Expand the client base, generating incremental revenue and fostering renewal opportunities 
  • Provide high quality management and servicing of core customer base
  • Maintain the high quality and professional image of TEG in all communications and dealings with clients and prospects

 

Experience, skills and professional attributes

To succeed in the role you must have:

  • Undergraduate degree or equivalent work experience
  • 4+ years experience with proven track record of consultative selling to senior executives (C-level)
  • Content, Research and Media sales experience highly desired
  • Proven track record of managing and building relationships with new clients and the ability to retain current clients
  • Proficient in Excel, PowerPoint and Salesforce - Google suite of products a plus
  • Ideal candidate should be a strategic thinker, persistent cold caller and goal-driven
  • Deep understanding of comptetive set, media and content landscape, and major media trends

To succeed in this role you will be able to demonstrate:

  • Ability to travel
  • You are a consummate collaborator within a team framework 
  • Effective stakeholder management skills across clients, agencies and prospects
  • Strong knowledge of TEG capabilities, business strategy and economic principles