The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Communications department is part of the Publisher Team and is responsible for raising awareness for The Economist’s brand, content, and business programs and successes among internal and external audiences.
Currently, we are seeking a Communications Manager to join our world class Communications and work closely with the global Communications team to help grow awareness for The Economist brand, content and business activities through digital public relations, influencer outreach and social media relations.
The successful candidate will possess a strong interest and understanding of the news environment along with strong analytical, writing and people skills. In this role, you help grow awareness of The Economist’s mind-stretching journalism among key communities through earned opportunities. You are a true newshound who may have some experience as a journalist or at a minimum thinks like one.
In this role you would be expected to:
Develop and execute a plan to reach key communities as a way to extend the reach of The Economist’s mind-stretching journalism
Monitor and report on brand health; Identify and develop brand advocates
Develop and maintain influencer lists for key content verticals; coordinate outreach with Director and Senior Manager
Develop, track and maintain digital metrics that work in conjunction with overall department metrics to showcase impact; generate ad hoc reports as needed
Maintain and manage activity tracking system. Work with the VP to develop reports; Contribute to weekly internal activity report and monthly department report
Work with Director and Senior Manager to develop comprehensive outreach campaigns for key reports
Manage and grow PR social accounts; Develop new accounts as needed; Follow internal security policies and guidelines
Support Publisher Team activities and marketing programs among relevant communities
Assist with other department projects and activities as needed
To succeed in this role you will be able to demonstrate:
Ability to be a strong ambassador for the Communications team
A confident and professional manner when dealing with internal clients and stakeholders
An ability to operate in a global arena and work nimbly under pressure
Strong writing and proofreading skills
An understanding of social networks, and new emerging trends and platforms
You are a well organized self starter and able to work independently