The Economist

Returning Candidate?

Communications Manager

Communications Manager

ID 
2018-4426
Job Locations 
United States-NY-New York
Function 
Public Relations

More information about this job

Introduction

 

The Economist logo

 

The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The Communications department is part of the Circulation unit which is responsible for managing and growing The Economist’s global subscriber base. As part of the broader Marketing team, the Communications team aims to raise top of the funnel awareness for The Economist brand and content. In addition, the Communications team proactively builds and shapes the public profile of the Circulation unit’s business leaders among relevant communities. The team is active in a variety of channels including but not limited to digital and broadcast media relations, public relations, trade and editorial award entries and speaking engagements for The Economist’s  journalists and business leaders.

 

Currently, we are seeking a Communications Manager to join our world class Communications team. The Communications Manager will report to the Global Vice President Communications and work closely with the global Communications team to help grow awareness for The Economist brand, content and business activities through digital public relations, influencer outreach and social media relations.  

 

The successful candidate will possess a strong interest and understanding of the news environment along with strong analytical, writing and people skills.  In this role, you help grow awareness of The Economist’s mind-stretching journalism among key communities through earned opportunities. You are a true newshound who may have some experience as a journalist or at a minimum thinks like one.

Accountabilities

In this role you would be expected to:

 

  • Develop and execute a plan to reach key communities as a way to extend the reach of The Economist’s mind-stretching journalism
  • Monitor and report on brand health; Identify and develop brand advocates
  • Develop and maintain influencer lists for key content verticals; coordinate outreach with Director and Senior Manager
  • Develop, track and maintain digital metrics that work in conjunction with overall department metrics to showcase impact; generate ad hoc reports as needed
  • Maintain and manage activity tracking system. Work with the VP to develop reports; Contribute to weekly internal activity report and monthly department report
  • Work with Director and Senior Manager to develop comprehensive outreach campaigns for key reports
  • Manage and grow PR social accounts; Develop new accounts as needed; Follow internal security policies and guidelines
  • Support “Real World” and other marketing programs among relevant communities
  • Assist with other department projects and activities as needed

Experience, skills and professional attributes

 

 To succeed in this role you will be able to demonstrate:

 

  • Ability to be a strong ambassador for the Communications team
  • A confident and professional manner when dealing with internal clients and stakeholders
  • An ability to operate in a global arena and work nimbly under pressure
  • Strong writing and proofreading skills
  • An understanding of social networks, and new emerging trends and platforms
  • You are a well organized self starter and able to work independently