The Economist

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Business Development Manager, Integrated Solutions

Business Development Manager, Integrated Solutions

ID 
2018-4498
Job Locations 
United States-NY-New York
Function 
Sales/Business Development

More information about this job

Introduction

The Economist Group Logo

 

The Economist Group has enjoyed industry leading growth over the last five years powered by major investments in digital platforms, 1st party data, premium on-line video and content marketing.  Among these investments are our weekly Digital Edition, our daily smart-phone app Espresso and our programmatic buying platform. 

 

The Economist’s content marketing, research and sponsorship business has been producing high quality, custom thought leadership content for over 25 years and is an integral part of The Economist Group’s growth strategy. On social media, we are the 4th most followed brand, with over 30 million social media followers.

 

To capitalize on our growing readership, high-growth content business and future investments in the brand, The Economist Group is adding to our integrated solutions team in NYC and San Francisco.   We are seeking a talented content and advertising sales executive who will effectively manage all aspects of their given Technology industry-focused territory – understanding their clients business, building & managing relationships while understanding the competitive market to drive new business opportunities. 

Accountabilities

 

In the role you would be expected to:

  • Have a deep understanding of, and experience with, major media trends, including but not limited to Content Marketing, Native Content, Thought-Leadership, Time based selling, View-ability, Mobile, Programmatic, Digital Apps and Video
  • Ability to confidently and persuasively convey the merits of  Economist Group capabilities to clients and prospects in all written and verbal communications while maintaining the high quality and professional image of The Economist
  • Have a deep understanding of the high end consumer demographic and the most senior-level business decision-makers and their media and purchasing habits for the Technology category
  • Focus on growing The Economist Group market share across media and content.
  • Develop and foster strong relationships with clients and enhance focus on advertising agencies to maintain The Economist’s position as a high quality and valued brand
  • Foster effective teamwork with local and global sales and marketing teams
  • Effectively manage all aspects of your given business (territory) – understanding your clients business, building & managing relationships, and understanding the competitive set
  • Develop a client strategy for each individual account, meeting and exceeding monthly, quarterly, and annual advertising and content revenue across all platforms
  • Pro-actively manage assigned categories of marketers, analyzing usage trends within categories, and working closely with counterparts in other sales offices in developing new business
  • Maximize revenues/share from existing marketers while pro-actively seeking out and converting new business on a consistent basis
  • Report and forecast sales revenue on regular basis, revenues against monthly and annual targets, market share, and managing expenses & travel budgets.
  • Adhere to business directives required by management as well as maintaining an accurate and up-to-date sales database

Experience, skills and professional attributes

 

To succeed in the role you must have:

  • A minimum of 4 years relevant sales and/or media agency experience along with BS / BA degree
  • Established relationships with relevant Fortune 500 clients/agencies in NY & Eastern U.S.A demonstrated understanding of how content marketing can support corporate communications and advertising campaigns
  • An ability and willingness to cold call and secure meetings with prospects
  • A strong consultative sales aptitude
  • Ability to be a change agent and adapt positively to changes in strategy, methodology, and responsibilities.
  • An aptitude to disrupt the current thinking positively; stimulating new ideas by asking thought provoking questions and building on the innovative ideas of others
  • Learning agility and confidence to take responsibility for own development and support the development of others through the sharing of knowledge and expertise
  • A take ownership style for outcomes and results
  • Confidence and accountability in accomplishment of business goals and results
  • Strong collaboration skills and the ability to build and maintains productive business/professional relationships; persuades others for the purpose of following a course of action that is aligned with individual, team, and organizational, objectives
  • Business and technology acumen – Understands market trends, business drivers, and changing customer preferences including the increased importance of technology to business

 

To succeed you will be able to demonstrate: 

  • Considerable understanding of The Economist Group brand and be able to effectively communicate the brands value proposition
  • Enthusiasm for the position and the strategy and engagement with the your co-workers and the media community
  • Extensive knowledge of Eastern U.S. market, with specific expertise and relationships in, Technology
  • Experience in structuring integrated programs including custom content
  • Strong knowledge of Excel, Word, Power-Point, contact management Software (Salesforce)
  • A results driven, motivated and enthusiastic commitment to succeed, and passion for The Economist brand
  • Detail and organization skills and the ability to balance executing strategy with the need to deliver short term results
  • Creativity and ability to generate advertising solutions with a strong attention to detail
  • Willingness to travel and ability to organize trips effectively (NY office covers all Eastern U.S)
  • Ability to influence and communicate with colleagues in other offices, both nationally and internationally
  • Excellent relationship building and strong written and verbal communication skills