The Economist

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Associate Marketing Manager - Events

Associate Marketing Manager - Events

ID 
2018-4602
Job Locations 
United States-NY-New York
Function 
Marketing

More information about this job

Introduction

 

Events logo

 

 

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

Currently, we are seeking a Associate Marketing Manager who will play a pivotal role in securing delegate attendance through a number of marketing channels for our broad portfolio of events. The successful candidate will develop and execute multiple marketing campaigns, create and maintain budgets and manage marketing partner relationships that will ensure the success of our Event marketing initiatives, largely in our LatAm portfolio of scheduled and custom events.  

 

This role is a full time maternity cover for 4 to 6 months.

Accountabilities

In the role you would be expected to:

  • Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
  • Create and maintain project budgets, timelines, and marketing communication
  • Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
  • Monitor, track, and provide analysis to help measure the effectiveness of campaigns
  • Coordinate front-end, creative production and back-end support for event marketing campaigns
  • Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design, as well as throughout the larger Economist Group
  • Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
  • Perform competitive analysis and analyze points of differentiation across events
  • Update regular reports detailing delegate revenue and effectiveness of marketing activities
  • Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
  • Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
  • Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts.
  • Manage numerous projects and budgets simultaneously at different stages in their lifecycle
  • Work with external clients to ensure contractual obligations are executed from a marketing standpoint

Experience, skills and professional attributes

To succeed in the role you must have:

  • A Bachelor’s degree
  • 2+ years relevant marketing (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
  • A strong understanding of customer acquisition, online marketing and new media channels 
  • Knowledge of tracking and analytics systems, including Omniture, Google Analytics, Eloqua and more
  • Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
  • Experience with email deployment and back-end website editing tools
  • Excellent written English and proof-reading skills
  • Mandatory fluency in Spanish - both written and spoken
  • Superior time management skills, attention to detail and ability to work effectively in a fast paced environment, meeting multiple tight deadlines