The Economist

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Online Advertising Campaign Associate

Online Advertising Campaign Associate

Job Locations 
United States-NY-New York
Sales/Business Development

More information about this job


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The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.


Currently we are seeking an Online Advertising Campaign Associate who will be responsible for booking, delivering, and reconciling all online campaigns, across all delivery platforms (On and Off-Domain) in their respective vertical.  


This role is a one year, entry level contract assignment supporting our Advertising Operations team. If you have an interest in advertising technology, including learning about and how to utilize different types of analytics and the digital tools used in the context of advertising, then please submit your resume and cover letter. 




How you will contribute:

  • Provide sales team with product, pricing, and inventory insight across all platforms

  • Setup proposals in our order management system

  • Ensure the media plan presented is compliant from inventory and pricing perspectives as well as the Economist creative guidelines, and meets overall client objectives

  • Be the sales team's first point of contact for any questions or concerns regarding inventory, delivery, and billing

  • Proactively review campaigns assets (Creatives, I.Os and tags), identify potential errors, and troubleshoot as necessary

  • Proactively manage campaign delivery to minimize revenue loss due to under delivery across all platforms

  • Setup new products and packages in the order management tool

  • Interact with agency/client to ensure precise delivery of advertising campaigns

  • Recommend and implement optimizations based on campaign performance and inventory availability

  • Hold a detailed understanding of inventory and advise the business on how to drive the most yield out of inventory across all platforms

  • Assist the sales teams with booking requests (providing alternative options to close deals) during high sell through phases

  • Provide business reporting, as required, to help make product and pricing decisions

  • Oversee billing and reconciliation process for assigned campaigns


Experience, skills and professional attributes

To succeed in the role you must have: 

  • Experience in digital advertising, working with sales teams
  • Working closely with sales staff
  • Expert knowledge of digital ecosystem
  • Understanding of inventory management and advertising operations best practices
  • Understanding of Yield management as well as programmatic advertising and trading platforms hugely beneficial
  • Understanding of site ad tagging and 3rd party ad serving
  • Microsoft Excel (high level of proficiency required)
  • Expert working knowledge of DSM/DFP including prior trafficking experience in DFP is beneficial
  • Basic HTML/CSS experience/understanding is desirable
  • An understanding of how rich media and standard advertising formats formats are trafficked, the troubleshooting of the ad tags, as well as the tracking pixels etc. that they use


To succeed in the role you will be able to demonstrate:

  • Desire to learn and research new technologies and developments within the industry
  • Ability to work independently and make quick confident decisions
  • Possess entrepreneurial zeal
  • A people person with ambition, energy and enthusiasm
  • Excellent communication skills
  • Meticulous in all work and detail oriented
  • Ability to remain calm under pressure
  • Extremely analytical individual, who can spot problems, identify root causes, and provide solutions