The Economist

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Branded Content Editor

Branded Content Editor

ID 
2018-4677
Job Locations 
United States-NY-New York
Function 
Editorial

More information about this job

Introduction

The Economist Group logo 

 

The Economist Group’s global content marketing agency, (E) BrandConnect, creates thought-provoking content programs for multinational Fortune 500 companies, foundations, luxury brands and other organizations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences. 

 

This content ranges from in-depth, survey-based research reports to multimedia and interactive pieces like videos, infographics, digital slideshows, and benchmarking tools.  Depending on the client’s objectives and the nature of the research, these content assets may be stand-alone deliverables or be part of a larger integrated program including events, media (advertising), and online content hubs.   

  

Currently, we are seeking a Branded Content Editor who will play a central role in helping to grow the branded content portfolio and ensure project delivery in the US. 

  

In this role you will be at the center of a program and works closely with the client, the creative strategy team and the sales team to conceptualize and pitch solutions; then to execute, optimize and evaluate bespoke content programs. 

 

 

Accountabilities

How you will contribute: 

  • Collaborate with potential clients to understand client objectives and the goals of a content program
  • Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs; ensure that sales-drafted client contracts include the appropriate deliverables, pricing and timelines once projects are sold
  • Set up clear metrics, in cooperation with internal partners, to evaluate the success of programs at the outset. Optimize programs by making adjustments to the content mix and distribution strategies during the span of the program to achieve the client’s objectives
  • Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs, including the development of contracts and statements of work with those partners, contributors and vendors
  • Work closely with partners, contributors and vendors to ensure the highest-quality execution of content programs, including by editing written, visual, and multimedia content pieces
  • Conduct tight project management with expert client communication, detailed cost management and impeccable timeline delivery
  • Provide great client service with an eye to continuous client satisfaction

Key tasks

  • Client proposal development
    • idea/topic generation in keeping with project objectives and target audience
    • pricing
    • client presentation 
  • Project delivery
    • freelance writer sourcing and management
    • writing and editing of deliverables
    • quality control across client deliverables (written and visual)
    • cost management
  • Managing key client relationships
    • Setting and managing client expectations
    • Receiving and actioning feedback
    • Change management

Key relationships:

  • Creative Strategy and Thought Leadership team
  • Design team
  • Integrated sales team
  • Social marketing team
  • Video production team
  • Data design team
  • Events team

Experience, skills and professional attributes

 

 The ideal skills for this role are: 

  • Bachelor’s degree required, advanced degree preferred.  Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications
  • Relevant work experience, in editorial/content
  • Strong writing and editing skills
  • Outstanding client presence, experience dealing with senior executives
  • Experience managing multiple projects and priorities simultaneously, managing to deadlines
  • Experience with project management tools and platforms is a plus
  • Experience managing outside contributors and vendors is a plus
  • Understanding of social media and other promotion and distribution strategies for content pieces is a plus 
  • Ability to move quickly up the learning curve on any topic from business- and industry-related issues to new technologies; intellectual curiosity
  • Exceptional project management skills
  • Great presentation and communication skills, with an emphasis on diplomacy, relationship-building and stakeholder management
  • Ease in uncertain environments, flexibility, openness to change
  • Self-starter and a good team player with the drive to set and reach ambitious goals
  • High client satisfaction and retention
  • Strong creativity and high quality of content programs
  • Support of sales to win new business from clients
  • Contribution to the evolving growth strategy for the business
  • Fluent written and spoken English essential
  • Proficiency in Excel required
  • Proficiency in Word and PowerPoint expected. Experience in Google Slides valued.
  • Experience with WordPress or other Content Management Systems a plus