The Economist

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Engagement Strategist, CQ Roll Call

Engagement Strategist, CQ Roll Call

Job Locations 
United States-DC-Washington

More information about this job


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Washington’s CQ Roll Call brings up-to-date news, analysis and insights to senior decision-makers on Capitol Hill.  This trusted source of unbiased, impartial information provides authoritative, nonpartisan and accurate congressional news and legislative tracking tools to its subscribers. Through more than 40 print and online products, CQ Roll Call keeps readers updated on a weekly, daily and real-time basis covering every legislative action in Congress with breaking news, bill tracking, and member profiles and offers insight on the people and institutions that influence public policy and legislation.   


CQ Roll Call’s parent, The Economist Group, is the leading source of analysis on international business and world affairs. The brands are bound together by their objective opinion, original insight and advocacy of economic, political and democratic freedom around the world.


CQ and Roll Call are at the epicenter of understanding Washington. We are looking for the right person to lead pioneering efforts to deliver our unparalleled content to existing and untapped audiences.


Currently we are seeking an Engagement Strategist to build on our growth and help us accelerate our strategic proposition. Our objective is to become the market leader for information about Congress and its relationship to the executive branch, and develop systems that will cleverly expand our reach to those who want and need to be in the know. Our brands mean to meet people where they already gathered by being relevant (and we aim to gather more like-minded people to our resourceful reporting). We recognize, as an enterprise, that our values are demanding and we know that rigor separates us from others. 


  In the role you would be expected to:

  • Aggressively leverage analytics to optimize all of our editorial and advertising objectives, from audience development itself, to content creation, product development and other new business initiatives
  • The ability to write lively, social media-friendly, copy and reshape existing content into new story forms.
  • Develop and implement best practice audience development strategies for the brands, working closely with the newsroom’s editors
  • Directly organize social engagement and social tools, content syndication, contributor network development and influencer relations, email newsletter engagement and other amplification tools
  • Set up training methods and materials for editorial and product teams to ensure all relevant audience growth techniques are being used with the right level of expertise and as often as appropriate, especially among our cohort of front-line reporting talent 
  • Develop and roll out a best practice daily editorial process across our digital teams utilizing live content, audience analytics, social listening and other appropriate tools
  • Lead the brand's relationships with all social networks, keep up to date on their products and develop strategies that take advantage of them for Roll Call and CQ.
  • Instill a audience-growing mindset for everyone at Roll Call
  • Help maintain non-partisan brand standards across social platforms


Experience, skills and professional attributes

To succeed in the role you must have: 
  • A minumum of two years of experience at a major publication
  • A proven track record of audience growth and development
  • Deep relationships with major social networks
  • An understanding of how to use metrics to drive growth
  • An understanding of internal and external content partnerships, SEO, social and email best practices
  • An interest in growth and doing what works to build a brand, while never sacrificing quality
  • A compassionate but driven approach for success
  • Experience writing, editing and distributing newsletters is a plus  


To succeed in the role you will be able to demonstrate:



  • An authoritative understanding of what Twitter and Facebook have in common and where they diverge
  • An appreciation for visual storytelling
  • A love for the business of government and have a knack for connecting content with audiences eager to understand politics, power and policy
  • A drive that will make you thrive in our fast-paced environment and the ability to be first — and be right — should be in your DNA 
  • An ability to help develop and execute a unified audience growth strategy for our two storied brands
  • An ability to quickly apply data to understand how (and where) we should grow and develop tone on social platforms that matches our sense of purpose