• Social Media Producer, CQ Roll Call

    Job Locations United States-DC-Washington
    ID
    2018-4690
    Function
    Editorial
  • Introduction

    CQRollCall logo

     

    Washington’s CQ Roll Call brings up-to-date news, analysis and insights to senior decision-makers on Capitol Hill.  This trusted source of unbiased, impartial information provides authoritative, nonpartisan and accurate congressional news and legislative tracking tools to its subscribers. Through more than 40 print and online products, CQ Roll Call keeps readers updated on a weekly, daily and real-time basis covering every legislative action in Congress with breaking news, bill tracking, and member profiles and offers insight on the people and institutions that influence public policy and legislation.   

     

    CQ Roll Call’s parent, The Economist Group, is the leading source of analysis on international business and world affairs. The brands are bound together by their objective opinion, original insight and advocacy of economic, political and democratic freedom around the world.

     

    CQ and Roll Call are at the epicenter of understanding Washington. We are looking for the right person to lead pioneering efforts to deliver our unparalleled content to existing and untapped audiences.

     

    Washington’s CQ Roll Call is looking for an aggressive Social Media Producer/Editor who can connect more online readers with our coverage of Congress and the White House.

     

    We are looking for an individual who can quickly identify stories that will connect with readers and broaden our audience. The Social Media Producer needs to know how to make the most of social media and analytics tools. Working with editors and reporters to help them develop online-friendly content also is a critical part of the job.

    Accountabilities

      In the role you would be expected to:

     

    • Aggressively leverage analytics to optimize all of our editorial and advertising objectives, from audience development itself, to content creation, product development and other new business initiatives
    • The ability to write lively, social media-friendly, copy and reshape existing content into new story forms.
    • Develop and implement best practice audience development strategies for the brands, working closely with the newsroom’s editors
    • Directly organize social engagement and social tools, content syndication, contributor network development and influencer relations, email newsletter engagement and other amplification tools
    • Set up training methods and materials for editorial and product teams to ensure all relevant audience growth techniques are being used with the right level of expertise and as often as appropriate, especially among our cohort of front-line reporting talent
    • Develop and roll out a best practice daily editorial process across our digital teams utilizing live content, audience analytics, social listening and other appropriate tools
    • Lead the brand's relationships with all social networks, keep up to date on their products and develop strategies that take advantage of them for Roll Call and CQ.
    • Instill a audience-growing mindset for everyone at Roll Call
    • Help maintain non-partisan brand standards across social platforms

    Experience, skills and professional attributes

    To Succeed In The Role You Must Have:

    • A minumum of two years of experience at a major publication
    • A proven track record of audience growth and development
    • Deep relationships with major social networks
    • An understanding of how to use metrics to drive growth
    • An understanding of internal and external content partnerships, SEO, social and email best practices
    • An interest in growth and doing what works to build a brand, while never sacrificing quality
    • A compassionate but driven approach for success
    • Experience writing, editing and distributing newsletters is a plus 

    To succeed in the role you will be able to demonstrate:

    • An authoritative understanding of what Twitter and Facebook have in common and where they diverge
    • An appreciation for visual storytelling
    • A love for the business of government and have a knack for connecting content with audiences eager to understand politics, power and policy
    • A drive that will make you thrive in our fast-paced environment and the ability to be first — and be right — should be in your DNA
    • An ability to help develop and execute a unified audience growth strategy for our two storied brands
    • An ability to quickly apply data to understand how (and where) we should grow and develop tone on social platforms that matches our sense of purpose

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