• Client Services Program Manager

    Job Locations United States-NY-New York
    ID
    2018-4719
    Function
    Program Manager
  • Introduction

     

     

     The Economist Group logo

     

     

    The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

     

    Our digital editions and sponsorship advertising business provides consultative client services for our digital advertisers and is critical to building and growing that business. As our business evolves, a multiplatform approach to advertising is vital and we require an in-house resource to support our existing and emerging products.    

                                                                                

    Therefore we are seeking a Client Services Program Manager to provide digital strategy consultation to sales teams, clients and stakeholders on The Economist’s digital platforms including how best to run campaigns across our digital platforms and provide guidance as to how well programmes are performing. This will include seeing the campaigns and programmes through and looking for optimization and improvements. This role will offer in-depth digital knowledge as a vital resource to helping the group win and renew business.

    Accountabilities

     

    In the role you would be expected to:

    • Become a subject matter expert in The Economist’s digital platforms, offering support to the global sales and marketing teams in what we can offer clients
    • Provide digital expertise to internal teams and clients, recommending best practices and contributing to strategic executions
    • Act as digital lead in integrated programmes, assessing the process and reporting on top level successes and making recommendations based on market knowledge
    • Translate technical concepts and approaches to other staff in an easy to understand manner
    • Assist in developing the digital advertising offering, including providing tools which help the sales teams take new offerings to market
    • Provide information and tools on the digital advertising products, including functional specifications, training, and guidance
    • Provide coaching and problem-solving assistance for internal stake-holders, clients and agencies on how to best leverage our digital platforms to communicate with our audience
    • Identify emerging trends within the digital space and look at how these can be translated to The Economist Group

    Experience, skills and professional attributes

    To succeed in the role you must have:

    • Solid digital experience in a client or publisher services role or strategy/planning role
    • Detailed understanding of both the creative and media sides of digital marketing
    • Ability to take ownership of and responsibility for the delivery of a project to meet stretch goals
    • Creative problem solver with an entrepreneurial spirit

    You will be able to demonstrate:

    • Strong delivery and analytical skills with an outstanding record of professional achievement
    • Well developed interpersonal and communication skills with a demonstrable history of building lasting professional relationships
    • An ability to provide top level consultation to sales teams, clients and stakeholders on The Economist’s digital platforms with authority and credibility

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