• Business Development Manager, Luxury /B2C Advertising

    Job Locations United States-NY-New York
    ID
    2018-5131
    Function
    Advertising
  • Introduction

     

    The Economist Group logo

     

    The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

     

    Currently, we are seeking a Business Development Manager –Luxury/B2C who will work closely with the SVP – Global Head of Luxury/Associate Publisher in implementing the luxury/B2C sales strategy for The Economist/1843 in NA, growing revenue and providing best in class solutions to our clients.

     

    This position will be responsible for the delivery of revenue for The Economist and 1843 from luxury/B2C clients & agencies across all platforms (e.g. print, digital, content, and events) in NA. The ideal candidate will have experience of both the luxury category and of successfully growing revenue from this sector managing both client and agency relationships.

     

    The ability to sell innovative advertising ideas as well as having a real passion for luxury and consumer brands and a pro-active attitude are crucial elements to the role.

    Accountabilities

    How you will contribute:

     

    • Manage a sales patch of NA luxury & B2C clients/agencies for The Economist/1843 across all platforms (print, digital, content, and events) and be able to tailor packages that meet the needs of individual clients
    • Create and propose effective sales presentations in order to develop business across the portfolio
    • Identify a sales strategy for each allocated client for maximum effectiveness
    • Direct the development, implementation and execution of innovative advertising and integrated sales plans on behalf of luxury brands
    • Build and maintain our client database and keep accurate records of sales activity
    • Ensure all sales forecasting is done promptly and accurately
    • Inform and influence our luxury/B2C market knowledge and strategy through research, insight and opinion
    • Collaborate with the wider luxury team effectively to provide the best possible ideas and proposals for our clients
    • Propose entertainment and insight ideas in order to support our core client relationships
    • Inform our evolving commercial strategy through deep knowledge and understanding of the luxury market
    • Manage in partnership with the Head of External Agents a portfolio of reps to ensure the full geographical territory is effectively covered

    Experience, skills and professional attributes

    The ideal skills for this role are:

     

    • A proven track record of exceeding sales targets
    • Understanding and knowledge of the luxury/B2C market and established relationships with luxury brands and their agencies in NA would be an advantage
    • Excellent verbal/written communication skills, strong analytics, and real-time judgment
    • The ability to win and manage digital partnerships
    • An entrepreneurial spirit and the ability to make effective decisions based on commercial goals
    • A collaborative approach to working in a team and with clients
    • Effective time management and organizational skills
    • Strong personal motivation to take ownership of a sales target
    • A curiosity and a genuine desire to learn or know more about new things
    • Proactivity – a disposition towards acting in anticipation of future needs, problems or opportunities

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