• Editor, Branded Content

    Job Locations United States-NY-New York
    ID
    2019-5819
    Function
    Editor
  • Introduction

    The Economist Group logo

     

    The Economist Group’s global content marketing agency, (E) BrandConnect, creates thought-provoking content programs for multinational Fortune 500 companies, foundations, luxury brands and other organizations that are seeking to establish, deepen, or redefine their relationships with their target audiences.  Our content ranges from in-depth, survey-based research reports to multimedia and interactive pieces like videos, infographics, digital slideshows, and benchmarking tools. 

     

    Currently, we are seeking a Branded Content Editor who will play a central role in helping to grow the branded content portfolio and ensure project delivery in the US. In this role you will be at the center of a program and will work closely with the client, creative strategy team and sales team to conceptualize and pitch solutions; then to execute, optimize and evaluate bespoke content programs. 

    Accountabilities

    How you will contribute:

    • Collaborate with potential clients to understand client objectives and the goals of a content program
    • Develop innovative content programs that deliver on client objectives and create winning client proposals that outline and promote these content programs
    • Ensure that sales-drafted client contracts include the appropriate deliverables, pricing and timelines 
    • Set up clear metrics to evaluate the success of programs and optimize programs by adjusting content mix and distribution strategies
    • Evaluate and select the most appropriate partners, contributors and vendors to help execute content programs and draft appropriate contracts and statements of work 
    • Effectively execute projects through expert client communication, detailed cost management and impeccable timeline delivery

    Experience, skills and professional attributes

    The ideal skills for this role are: 

    • Bachelor’s degree required, advanced degree preferred.  Relevant areas of study include but are not limited to journalism, economics, English, marketing and communications
    • Relevant work experience, in editorial/content
    • Experience with Excel, Word, PowerPoint, Google Slides, WordPress and/or other Content Management Systems
    • Exceptional project and time management skills and familiarity with project management tools or platforms
    • Experience managing outside contributors and vendors
    • Understanding of social media and other promotion and distribution strategies for content pieces is a plus 
    • Great presentation and communication skills in dealing with clients, senior executives, and internal stakeholders

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