• CX Designer (GBR)

    Job Locations China-Hong Kong
  • Introduction

    The Economist Group logo


    We are seeking a Customer Experience Designer to join The Economist in Hong Kong.


    The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to Apple TV/OTT apps and VR Experiences. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.


    With a growing global circulation and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. 


    As a CX Designer for the Global Business Review product you will be instrumental in making our growth strategy in China work and ensure that we take a holistic approach to improving our customers’ subscription experience across product offering in China.


    The Economist’s product team is a passionate group of digital professionals who look after a number of digital products and services, both facing our readers and The Economist's businesses. The team consists of a range of skills, from product managers to delivery professionals, working in cross functional teams, on mobile products and experiences. Fostering strong agile engineering practices and making data-driven decisions the team plays a pivotal role in making our business partners deliver growth.


    How you will contribute:

    • Identify and define user problems, or unmet needs. Ideate, design and prototype journeys, experiences and new features that you will validate with users and pass to developers for implementation, working with different levels of fidelity as appropriate
    • Conduct user research and usability testing, including in-house lab sessions, remote user testing, surveys, diary studies,and present insights to product team and stakeholders
    • Work with the product team and stakeholders to contribute solutions to identified user problems, and work with the data team to combine quantitative and qualitative data into useful insights
    • Work with Customer Experience Research to understand the core audience, their problems and needs, and define and iterate solutions to mitigate problems/meet needs. 
    • Consider the holistic customer experience, thinking first of user journeys and information architecture, and generate solutions that reduce friction and offer the right content flows
    • Take ownership of the interaction design and consider the core micro-interactions across the user journey in order to solve the important user problems and help them achieve their goals 

    Experience, skills and professional attributes

    The ideal skills for this role are:

    • Fluent in both Chinese and English
    • A positive and generous advocate for user-centred practises
    • Extensive experience as a CX designer or similar role, with experience across the CX discipline, including journey mapping, rapid prototyping, user research, and usability testing, and across different screens, be they mobile, tablet or desktop
    • Ability to effectively conceptualize and communicate detailed interaction behaviors
    • Experience with one or more core prototyping tools – Axure, Figma, Sketch, Atomic, Marvel, or similar
    • Proven experience working on successful, large-scale, consumer-facing products
    • Experience working in a cross-functional team in an Agile development environment, working closely with developers, visual designers and researchers
    • Ability to articulate design decisions that meet customer needs and business objectives to communicate in simple terms the value to all members of the product team and core stakeholders
    • Willingness to co-create solutions with the product team and stakeholders, knowing where to bring the CX expertise to make the most out of the co-created ideas
    • Strong dynamic UI knowledge in order to design the right micro-interaction at the right time. So we need someone that goes beyond wireframes, and who is able to develop interactive user journeys
    • An interest in current affairs

    The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, gender, religious beliefs, disability, sexual orientation or age.


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