• Analyst, Primary Research

    Job Locations United Kingdom-London
  • Introduction


    The Economist Group logo


    The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

    The Economist is and always has been a publication of sometimes radical opinion with a reverence for facts. It is firmly established as one of the world's most authoritative and influential publications.


    The Analyst, Primary Research is a lead consultant on primary research projects (qualitative and quantitative) from proposal development through to final deliverables. To deliver this, the role will involve liaising with external clients, as well as internal editors and consultants on the stories they aim to tell through the research and helping to shape the survey scope, instrument and analysis to deliver on this need.  This includes managing/directing internal support teams who are responsible for the implementation of the research (survey programming, fielding and data tabulations) as well as external field partners.  


    How you will contribute:

    • Provide applied research consultation during the RFP/proposal stage on how best to deliver on client’s thought leadership and/or brand/strategy research needs, advising on feasibility, methodology, and topic white space
    • Support internal editorial team and clients to develop story arc for questionnaire development
    • Support sales/business development team to effectively market our research capabilities and services to the client.
    • Manage day-today relationship with client/editorial lead on research project advising on progress and any issues.
    • Manage internal support teams on survey logistics (programming, fielding, data tabulations, etc.)
    • Advise clients, internal editors, or consultants on most effective means of data analysis to uncover insights and how those results should be tabulated and evaluated   
    • Play a supportive role in growing the business, standardising processes, and developing new research capabilities or services

    Experience, skills and professional attributes

    The ideal skills for this role are:

    • A minimum of 3 years primary research experience, particularly in quantitative/survey research
    • Experience of:quantitative research design (proposal development, survey instrument development, sample planning, field management, testing programmed surveys, analytic plan development, reviewing data tabulations, analysing results, developing executive summaries, presenting results, validating data use)
    • Conducting research with executive and professional audiences (business, government/policy, NGOs, hospital/healthcare professionals, DC opinion elites)
    • Conducting research across various geographies and industries and various methodologies (on-line, phone, in-person)

    Ability to:

    • Work with external vendors to scope and budget research, analyse survey data to define the story, key insights and implications
    • Manage project milestones and quality oversight, ensuring projects are delivered in a timely manner and develop aesthetically appealing PowerPoint decks
    • Background knowledge of industry-standard survey platforms (such as: Confirmit, Qualtrics)
    • Familiarity with major issues facing global companies - corporate governance, outsourcing, global competition, digital transformation, skills gap, knowledge of specific industry trends, emerging technologies, etc


    • Experience in creating research indexes, rankings or models with survey or secondary data
    • Experience with qualitative research design (proposal development, screener development, interview/focus group guide development, conducting in-depth interviews, moderating in-person or on-line groups, developing qualitative executive summaries, presenting results)
    • Experience conducting research with consumer audiences (general population, Millennials, High Net Worth individuals, etc.)
    • Proactive mindset, ability to multi-task and prioritize work and interested to learn about a wide-variety of topics
    • Superior communication and writing skills, very detail-oriented and have the ability to work in a team environment
    • Commercially minded, with desire to support growth of globally competitive survey business 


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