The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Within the Economist group, we are in a fortunate situation where we have a striving B2C circulation business and a growing B2B business, including media, content, event, subscription and consulting. Separate marketing teams support each part of these business units, as a result multiple marketing automation applications have been implemented over the years, including Salesforce Marketing Cloud, Eloqua, MailChimp and Marketo.
We are now looking to bring more synergy and efficiency between teams and to further maximise on the investment.
We are looking for a Marketing Solutions Technical Lead to join and to drive the current implementation, consolidate the marketing automation tools in used and most importantly empower our marketeers to successfully deliver the growth initiatives within the business covering acquisition, in-life and retention campaigns.
You will be working with a small squad of people who have the technical skills required, but need the leadership to ensure that the right compromise is maintained between functional, technical and architectural requirements. The Economist believes in an iterative model of delivery and bringing value to our customers as quickly as possible.
This position is critical for laying the right foundations to ensure these solutions can effectively evolve as our business needs change. You will be the technical advocate and facilitator allowing our marketeers and newsletter editors to deliver the right message to the right audience at the right time on the right channel.
How you will contribute:
The ideal skills for the role are: