• CX Content Writer/ Researcher

    Job Locations United Kingdom-London | United Kingdom-London
    ID
    2019-6048
    Function
    Research
  • Introduction

     

    The Economist Group logo

     

    The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to Apple TV/OTT apps and VR Experiences. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

     

    With a growing global circulation and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. 

     

    The Economist’s product team is a passionate group of digital professionals who look after a number of products and services, from the web and apps to content platform and ecommerce.The Customer Experience team supports all product squads with a remit for creating and optimising products and services, internally and customer facing, to deliver customer value and business growth. 

     

    As a Content designer, you will strive to help us shape, develop and communicate product experiences throughout the business, by creating meaningful text that is task driven.

    You will collaborate with product, user experience, user research and data scientists, working in cross-functional teams. Fostering strong agile engineering practices and making data-driven decisions, the team plays a pivotal role in delivering innovation and growth.


    We believe in centring every business decision on real people to build successful products. Maximising the impact of ‘microcopy’ including buttons, menu headers, 404 screens, and  pop-ups, across touchpoints you will reinforce the brand and improve usability. Help us solve complex customer problems, ranging subscription messaging to habit forming routines, to looking for innovative ways to communicate the brand through tone of voice.

    Accountabilities

    How you will contribute:

     

    • Extensive experience as a UX content or copy writer evidenced by a portfolio of work
    • Use language to design a conversation between the economist brand and the user
    • Experience in media, e-commerce, finance, retail or a demonstrable proficiency in writing for complex interfaces
    • A strong understanding of usability principles, focuses these to get users where they need to be
    • Experience working in a cross-functional agile development team
    • Strong professional communication skills across multi-skilled stakeholder teams
    • Take ownership of the brand messaging and produce copy style guides for internal stakeholders
    • Ability to effectively conceptualize and communicate detailed interaction behaviors
    • Ability to present your work, and receive constructive critique
    • Ability to  articulate decisions that meet customer needs and business objectives to communicate in simple terms the value of good UX to all members of the product team and core stakeholders

    Experience, skills and professional attributes

    The ideal skills for the role are:

     

    • To be an experienced writer, adept at using empathy and logic to accompany content (including images, data, CTAs) to convey meaning
    • Bachelor's degree 
    • Has the ability to use good UX copywriting to remove the guesswork from digital experiences, both for the business and users
    • Willingness to learn and try new design, research, or workshop methods
    • Curious, insatiable-learner obsessed with understanding why humans do what they do, their emotional states, and cognitive biases

     

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