• (Senior) Relationship Marketing Executive

    Job Locations China-Hong Kong
    ID
    2019-6127
    Function
    Marketing
  • Introduction

    Events logo

    The Economist Events—the award-winning events and conferences division of The Economist Group, Asia Pacific—seeks a Relationship Marketing Executive. This role is responsible for managing and executing marketing campaigns for The Economist Events with the objective of generating and securing revenue through nurture the relationship we have with current and past paying delegates, VIPs and stakeholders to our events.  It is a crucial role within a busy yet small marketing team and you will be charged with customer retention, client servicing as well as leads outreach.  Those with more experience in events or delegate sales will be conidered for a Senior Relationship Marketing Executive position.

    Accountabilities

    How you will contribute:

    • Provide a high level of in- and out-bound customer service for customers and potential customers.
    • Develop relationships with loyal customers to attract and close additional business (including but not limited to telemarketing for upcoming events)
    • Handle customer enquiries (e-mail and phone) for events; provide requested information and follow-up in a timely manner
    • Handle conference registrations, payments and other issues; liaise closely with the finance team.
    • Retain customers and clients and therefore revenue for the business
    • Produce weekly reports as well as patterns and trend analysis/reports upon request
    • Provide delegate marketing breakdown post-event and assisting with analysis
    • Support the conference team at events (e.g. at the registration desk)
    • Support marketing team on ad-hoc campaigns
    • Execute and analyse customer surveys and compile data together with the marketing team
    • Manage suite of delegate communications (e.g. prepare copy and send out pre- and post-conference communication to delegates)
    • Maintain, process and update customer data on the Salesforce database - this includes regular liaison with vendor account managers to ensure data is being handled correctly
    • Provide cover when team member is out of the office

    Experience, skills and professional attributes

    The ideal skills for this role are:

    • University level education
    • At least 1-year experience preferred in a customer service, membership or an events environment
    • Have experience with event management platforms, marketing automation tools and Salesforce preferred
    • Understanding and ability to deliver good customer service and a seamless customer journey
    • Proactive and professional attitude expected by our VIP delegates and clients
    • Sense of ownership for the tasks and projects under your care
    • Desire to grow in and with a fast-growing team and business
    • Proficiency in Word, Excel, PowerPoint and customer database
    • Proficiency in written English and good spoken both English and Cantonese (or Mandarin)

     To succeed in this role you will be able to demonstrate:

    • Ability to be a results-oriented, self-starter with the drive and determination to succeed
    • Excellent communication skills responding to customer service enquiries quickly and effectively
    • Proactive approach to identifying and following up on leads
    • Ability to be an independent and resourceful team player, used to sharing information with colleagues
    • Ability to be well-organized and efficient with excellent time management skills to meet target and deadlines with minimal supervision

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