• Copywriter

    Job Locations United Kingdom-London
    ID
    2019-6148
    Function
    Writer
  • Introduction

     

    The Economist Group logo

    Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper.

     

    We have ambitious plans for The Economist. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples’ interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money. 

     

    At the same time, with the aim of increasing the amount of content consumed by existing subscribers (which we anticipate will lead to improved retention rates), we are broadening the range of platforms and products upon which Economist content can be accessed e.g. web, apps, newsletters, podcasts, films and events, so that subscribers are able to read, listen and watch our journalism in formats that suits them.

     

    All of the above brings with it the need for us to strengthen our marketing communications, so that prospective and existing subscribers are not only aware of our brand but understand, use and derive lasting value from the journalism, products and platforms in which we are investing. To ensure we are successful we are bolstering our marketing team with a number of new roles and one of these is a junior copywriter.

     

    The successful candidate will sit with and report into our marketing team based in Canary Wharf. They will be trained by, and then maintain constant and close links with, our editorial team based in central London. And while the majority of the work will be undertaken to support the marketing team based in London, the successful candidate will also support our marketing teams in other regions including the US, Asia and Europe.

    Accountabilities

    How will you contribute?

     

    The junior copywriter will be tasked with writing marketing copy of their own, while also sub-editing marketing copy that has been drafted by colleagues from both within the organisation (e.g. members of the marketing team), and outside of the organisation (e.g. marketing agencies). 

     

    The junior copywriter will be responsible for ensuring that our marketing copy is both compelling and engaging, while at the same time remaining true to Economist house style and reflective of the sharp and incisive writing of our journalists. 

     

    Tasks will include:

     

    • Reacting at speed when an event occurs that is of importance to our audience, to ensure we keep them informed and surface content (timely and timeless) at the appropriate time
    • Writing product descriptions that are accurate, clear and concise so that subscribers understand what the products are and how / when they might use them
    • Sub-editing short-form (e.g. Online Banner Ads) and long-form (e.g. Direct Mail) marketing collateral so that it is consistent with house style
    • Assisting other departments e.g. newsstand marketing and events marketing, with ensuring that our tone of voice is consistent across all businesses within the Group
    • Advising and mentoring our marketers and agencies so that they themselves can write better copy themselves, which will ensure the process of writing marketing copy becomes more efficient over time
    • Adhering to, and indeed improving, our brand and copy guidelines
    • Becoming the guardian of all marketing-related copy

     

    Experience, skills and professional attributes

    The ideal skills for this role are:

     

    • Wants to work in a fast-paced news and current-affairs environment 
    • Has an interest in digital as well as print media 
    • Understands the need for a brand such as The Economist to speak with one consistent tone of voice 
    • Has an interest in working across both the editorial and commercial departments of an organisation
    • Wants to write compelling marketing copy
    • Enjoys variety 
    • Is capable of managing a multitude of demanding stakeholders

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