• Retention/CRM Marketing Executive - In-Life

    Job Locations United Kingdom-London
    ID
    2019-6173
    Function
    crm
  • Introduction

    The Economist Group logo

     

    The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

     

    It’s an exciting time for customer retention at The Economist, which is receiving renewed focus following years of successful subscriber acquisition. As the Retention Marketing Executive, you’ll be part of the team at the forefront of making The Economist a world-leading customer retention organization. Working with the Head of Customer Engagement and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive engagement and retention among our subscribers.

    Accountabilities

    How you will contribute:

     

    • Work with the Head of Customer Engagement and wider retention team to increase customer engagement and retention
    • Plan, execute and optimise multi-channel communication campaigns; manage a testing program to drive incremental improvement in customer retention metrics
    • Produce persuasive, compelling and on-brand communications to drive digital product usage and quality engagement among customers
    • Regularly analyse retention and campaign data, reporting on campaign performance and developing new audience insight to fuel growth
    • Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content
    • Work with the retention team and Journey Optimisation & Insight Specialists to develop your understanding of the drivers of engagement and retention, using this to inform our campaigns
    • Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map
    • Monitor effective benchmarks (best practices) for developing and building customer engagement in a subscriptions business

    Experience, skills and professional attributes

    Ideal skills for this role are:

     

    • Experience working for a publisher or within a subscription model environment is a plus
    • Ability to plan effective marketing campaigns across different channels (both online and offline)
    • Knowledge of email marketing software (ideally Salesforce Marketing Cloud) 
    • Talent for writing compelling and engaging copy and the ability to proof copy very accurately.
    • Comfortable working with both internal and external stakeholders and partners to develop highly engaging, brand-led communications that will help drive increased customer loyalty

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