The Economist Group’s global Content Solutions Unit creates engaging, thought-provoking content programmes for multinational Fortune 500 companies, government bodies and other organisations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences.
Within the global Content Solutions Unit is (E)BrandConnect (EBC). EBC is The Economist Group’s in-house content agency, providing clients with creative marketing solutions centred around high-quality content and thoughtful experiences delivered to the world’s most engaged and influential audience.
The content EBC creates for clients includes thought-leading editorial pieces like long- and short-form articles, advertorials, briefing papers, white papers and survey-based research reports, as well as rich multimedia content like live-action and animated videos, static and animated infographics, podcasts, surveys and benchmarking tools.
Depending on the client objectives and nature of the programme, this content is either branded with the client’s brand or the brand of The Economist Intelligence Unit (EIU).
How you will contribute:
Reporting to the Managing Editor, Branded Content, the role of the Editor, Branded Content, APAC will be required to fulfil the following responsibilities.
The ideal skills for this role are: