• Editor, Branded Content, APAC

    Job Locations Singapore-Singapore | China-Hong Kong
    ID
    2019-6187
    Function
    Editor
  • Introduction

    The Economist Group’s global Content Solutions Unit creates engaging, thought-provoking content programmes for multinational Fortune 500 companies, government bodies and other organisations worldwide that are seeking to establish, deepen, or redefine their relationships with their target audiences. 

    Within the global Content Solutions Unit is (E)BrandConnect (EBC). EBC is The Economist Group’s in-house content agency, providing clients with creative marketing solutions centred around high-quality content and thoughtful experiences delivered to the world’s most engaged and influential audience.

    The content EBC creates for clients includes thought-leading editorial pieces like long- and short-form articles, advertorials, briefing papers, white papers and survey-based research reports, as well as rich multimedia content like live-action and animated videos, static and animated infographics, podcasts, surveys and benchmarking tools.

    Depending on the client objectives and nature of the programme, this content is either branded with the client’s brand or the brand of The Economist Intelligence Unit (EIU).

    Accountabilities

    How you will contribute:

    Reporting to the Managing Editor, Branded Content, the role of the Editor,  Branded Content, APAC will be required to fulfil the following responsibilities. 

    • Spend time with both potential clients and the Sales team to understand client objectives and needs, target audiences, strategic approach and budget
    • Play a key role in the winning of client business by responding to RFPs and developing creative, content-led proposals. Each proposal should address the client’s strategic objectives, meet budget requirements, and deliver outstanding, creative branded-content solutions. The success of these proposals is judged by winning business
    • Conceptualise, execute, deliver and evaluate bespoke client-branded programmes to delight the client and achieve the stated objectives. The success of these content programmes is judged by both content engagement and client business retention
    • Identify, engage and work with the appropriate external and internal partners (writers, designers, video producers, podcasters, etc) to execute these content programmes
    • Project manage live programmes in a timely and high-quality manner. This includes managing client expectations and satisfaction, as well as timelines, project budgets and contributor relationships
    • Work closely with the Managing Editor, Branded Content, as well as teams across The Economist Group including Sales, Events, Digital, Design, Media and Thought Leadership to win, deliver and retain business

    Experience, skills and professional attributes

    The ideal skills for this role are:

    • A bachelor’s degree required. Relevant areas of study include but are not limited to economics, English, marketing, politics and communications
    • A minimum of five years of previous work experience, in an editorial/content, and/or integrated marketing role
    • Excellent editorial skills and the ability to understand and convey complex topics
    • Experience across digital content. This must include editorial, and ideally video, social media and optimising content for search
    • An interest in, and willingness to learn about, digital marketing and digital and social content
    • Comfortable dealing with and interviewing senior executives
    • Exceptional project management skills and experience managing multiple projects and priorities simultaneously, managing to deadlines
    • Experience managing outside contributors and vendors is a plus
    • Fluency in written and spoken English essential; Asian languages a definite asset
    • Proficiency in the Office Suite (Excel, Word, PowerPoint, etc)
    • Ability to grasp the key issues relating to business or industry sectors
    • Great presentation and communication skills, with an emphasis on diplomacy, relationship-building and stakeholder management
    • Both a good team player and able to operate autonomously

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