The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The purpose of this role is to support the VP, Retention and the rest of the retention team in delivering ambitious subscriber growth for The Economist. Retention is a company-wide strategic priority, and this role is integral to identifying all opportunities throughout the customer lifecycle. This person will be accountable for increasing overall subscriber engagement and retention globally. They will work with stakeholders across the business, from editorial and marketing to product and tech, to promote a customer-first mindset, and growth perspective, being heavily led by data and research.They will also work with the Heads of Retention (lifecycle specific) and the product team to drive high digital engagement with our subscriber base, and create products that delight our subscribers.
The position requires working throughout the customer lifecycle, identifying opportunities for driving all-subscriber engagement and retention, particularly related to editorial priorities and projects across the business. This role will also help to manage the regional specialists in NAM and Asia, empowering and driving optimisation of all points of the subscriber journey from a regional angle.
How you will contribute:
The ideal skills for this role are: