The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper. We have ambitious plans for The Economist. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples’ interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money.
We currently have an opportunity for a Paid Search Executive to join the Acquisition team based in London, to help increase the number of subscribers to The Economist Newspaper. As Paid Search Executive, you will assist the Marketing Manager with the coordination of global Paid Search campaigns. This position is a fixed-term contract of nine months initially.
How will you contribute?
You will work on a daily basis with the Marketing Manager and with Paid Search agencies to:
The desirable skills for this role include:
Desirable tech competencies