• Digital Marketing Executive, Paid Search

    Job Locations United Kingdom-London
    Digital Marketing
  • Introduction

    The Economist Group logo


    The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.


    Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper. We have ambitious plans for The Economist. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples’ interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money. 


    We currently have an opportunity for a Paid Search Executive to join the Acquisition team based in London, to help increase the number of subscribers to The Economist Newspaper. As Paid Search Executive, you will assist the Marketing Manager with the coordination of global Paid Search campaigns. This position is a fixed-term contract of nine months initially.


    How will you contribute?


    You will work on a daily basis with the Marketing Manager and with Paid Search agencies to:

    • Ensure that the channel meets monthly subscription targets in each region
    • Ensure that the channel is properly tracked
    • Using the right landing pages,  ensure prices and offers align with brand guidelines
    • Work closely with other acquisition channels
    • Strive for constant innovation
    • Inspire other business units to align with our centralised strategy


    Main responsibilities

    • Assist with agency management
    • Outline the agency and The Economist’s weekly tasks
    • Ensure activity is implemented on time and to budget
    • Ensure the agency delivers timely campaign reports and A/B tests set ups
    • Attend weekly calls and onsite meetings
    • Organise quarterly meetings with the agency, Google representatives and the wider Economist Circulation team
    • Perform regular health checks (eg. URL redirections, ad copies, internal reporting)
    • Set up new price, premia offers and other tests
    • Source translations and creatives for landing pages and/or for the agency’s campaigns
    • Process invoices and advise on budget adjustments
    • Identify direct competitors’ best practices
    • Keep up to date with search engine innovations and betas
    • Manage paid search Member-Get-Member activity, advertising Gift subscriptions to our current subscribers

    Experience, skills and professional attributes

    The desirable skills for this role include:

    • Proven experience in delivering marketing campaigns for either of the following industries is ideal: News, telecommunications, entertainment, tech
    • Proven experience having programmed and monitored paid search performance-led campaigns - agency side and/or client side desirable
    • Experience with GSP, Shopping, YouTube and native ads is preferable
    • Experience with SEO and/or CRO is preferable
    • Strong agency management skills (from briefing to day-to-day management) are preferable
    • Experience of multi-region campaign planning, analysis and reporting
    • You have an analytical approach to tasks and take pride in solving problems
    • You are pro-active and have the ability to manage priorities and meet deadlines
    • Good communication, presentation and negotiation skills
    • A team player
    • Cross-cultural sensitivity and the ability to perform effectively in an international environment
    • You have a keen interest in current affairs and keep up to date with global news
    • Fluency in a second language such as German, Spanish, a Nordic language, Mandarin, Korean or Japanese would be appreciated

    Desirable tech competencies

    • Advanced Excel and Power Point knowledge
    • Basic Photoshop knowledge would be appreciated
    • Experience with analytics, tracking, attribution and bid management technologies (GA360 and SA360)
    • Strong working knowledge of several different search engines
    • Working knowledge of Google Adwords (at least Adwords Fundamentals and Search Advertising) and Bing Ads
    • Desirable knowledge of (but not essential) certifications include:
      • Yahoo Native
      • Baidu, Sogou, Haosou
      • Naver, Daum
      • Yahoo Japan


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