• Ad Operations Specialist

    Job Locations United Kingdom-London
    ID
    2020-6304
    Function
    Advertising
  • Introduction

    The Economist Group logo

     

    The Economist is a leading source of analysis on international business and world affairs, published weekly in print and tablet editions, and daily through our Espresso app and Economist.com. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and digital editions. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

     

    Currently we are seeking an Ad Operations Specialist, who will be responsible for the day-to-day technical ad support across all Economist Group digital businesses. This includes troubleshooting ads (Creatives), deep dives into 3rd party discrepancies, implementing new advertising solutions and products, and troubleshooting and maintaining our consent management platform. You will also have the opportunity to support the Global Digital Revenue Operations team on bespoke projects and day-to-day operational tasks.

    Accountabilities

    How will you contribute?

     

    Technical Support

    • Identify potential errors, and troubleshoot as necessary
    • Provide technical support, within scope, to all digital businesses
    • Provide technical support to the business development team
    • Provide technical support to the ad operations team on projects
    • Provide technical support on implementation and testing of custom ad units

    Creative QA and 3rd Party Discrepancy

    • Test new 3rd party vendors
    • Troubleshoot ads (Creatives) and ad tech when they don't work as expected; act as higher level of technical escalation
    • Deep dive into discrepancies - viewability, 3rd party delivery, ad blocking, invalid traffic
    • Provide day-to-day QA support

     

    Projects/Site Development

    • Updating and maintaining latest ad specs
    • Running, maintain, and providing weekly updates on all ad operations projects
    • Ensure new ad solutions products are setup and working correctly
    • Work closely with the ad solutions product manager
    • Provide technical guidance, as it relates to digital advertising, to the product team; including front end engineers
    • Work with the data privacy team on troubleshooting and maintaining our Consent Management Platform

    Experience, skills and professional attributes

    The desirable skills for this role include:

    • Proven Ad Operations experience within the media industry is ideal
    • Trafficking using Google Ad Manager
    • Experience working with international or remote teams
    • Experience working with cross regional sales teams
    • Proven experience working with cross-functional or product teams
    • Experience working with web development teams is ideal
    • A proven understanding of trafficking, ad tags, tracking pixels etc.
    • Knowledge of Consent Management Platforms
    • Comprehensive understanding of online advertising

    Technical skills

    • Expert knowledge of GAM
    • Jira and Slack
    • Microsoft Excel (Pivots and Formulas)
    • Intermediate/Advanced HTML/CSS and JavaScript highly desired
    • Developer/Debugging tools

    Personal attributes

    • You are a people person with ambition, energy and enthusiasm
    • Excellent communication skills
    • You are detail oriented and meticulous
    • You enjoy taking ownership and show initiative
    • The ability to remain calm under pressure
    • You are a problem-solver

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