This is a Business Development Manager role with responsibility for driving The Economist Group’s client solutions business in Singapore, including advertising, content marketing, research and events. The key objective is to meet and exceed sales revenue targets.
We are looking for a highly-strategic individual who is comfortable having a consultative discussion with middle to senior ranking executives across multiple industries. The suitable candidate should possess the intellectual skills and experience needed to understand and interpret their business marcom strategies, objectives and KPIs, and provide the optimum Economist product solution, working closely with other departments, notably the editorial team of the content solutions unit. In addition, he/she will work closely with The Economist’s wider sales team to grow print and digital advertising revenue and ensure that The Economist’s suite of products is top of mind among advertisers seeking to reach an influential business audience.
The suitable candidate will be required to engage clients from the technology sector to unearth business opportunities. They will also be required to develop meaningful relationships with key agency stakeholders to ensure The Economist is receiving media briefs, and is top of mind during the planning and procurement process for their clients.
A key skillset is the ability to understand the story a client wants/ needs to tell; and to help strategize ways in which The Economist Group can help the client tell that story in a compelling way for the target audience and in a way consistent with our editorial quality and guidelines. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.
Since solutions are driven by client need, the ability first and foremost to understand that need and then to provide the optimum product solution will be the key to success.
How you will contribute:
Weekly Sales meetings
Monthly plan and review
Keep customer and prospect records timely and accurate on Salesforce.com
Provide and achieve reliable monthly sales forecasts and provide weekly updates of any significant changes
To succeed in the role you must have:
You will be able to demonstrate: