Our journalists are revered for their sharp and incisive writing. And our marketing communications are renowned for the way in which they accurately and consistently reflect the tone and house style of the newspaper.
We have ambitious plans for The Economist. We are constantly recruiting new subscribers, using marketing communications to increase awareness of our brand, piquing peoples’ interest in our journalism and encouraging increased levels of engagement with our content such that a subscription to The Economist represents good value for money.
At the same time, with the aim of increasing the amount of content consumed by existing subscribers (which we anticipate will lead to improved retention rates), we are broadening the range of platforms and products upon which Economist content can be accessed e.g. web, apps, newsletters, pod-casts, films and events, so that subscribers are able to read, listen and watch our journalism in formats that suits them.
All of the above brings with it the need for us to strengthen our marketing communications, so that prospective and existing subscribers are not only aware of our brand but understand, use and derive lasting value from the journalism, products and platforms in which we are investing. To ensure we are successful we are bolstering our marketing team with a number of new roles we are seeking an accomplished copywriter.
How will you contribute?
The copywriter will be tasked with writing marketing copy as well as sub-editing marketing copy that has been drafted by colleagues from both within the organisation (e.g. members of the marketing team), and outside of the organisation (e.g. marketing agencies).
The copywriter will also be responsible for ensuring that our marketing copy is both compelling and engaging, while at the same time remaining true to Economist house style and reflective of the sharp and incisive writing of our journalists.
Tasks will include:
The ideal skills for this role are: