Senior Marketing Manager, Paid Social

Job Locations United Kingdom-London
ID
2020-6887

Introduction

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

The marketing and circulation department is responsible for managing and growing The Economist subscribers globally. The Acquisition team has one key KPI: delivering 500k new subscribers to The Economist. We are an ambitious, creative and multi-award winning team looking for an exceptional temporary marketer to help plan and execute marketing campaigns across paid social. This Temporary Senior Marketing Manager will be expected to work across agencies, editorial, and other internal and external stakeholders to strategize and run a variety of campaigns. This is a 1-year, full-time contract. 

Accountabilities

How you will contribute:

 

  • Plan and measure results from new business marketing campaigns following an audience first approach
  • Forecast monthly subscription starts by platform, campaign and audience
  • Work with the Audience Prospecting Director on longer term strategies for channel development
  • Manage 3 x marketers
  • Act as the key paid social client contact for media agencies in London and Shanghai
  • Become a key contact for our social editorial team and oversee the boosting of trending social posts
  • Work with internal designers and external design agencies to produce innovative content and offer-led creative
  • Perform the role of brand guardian for the channel ensuring copy and images are on-message, and ad placements are ‘brand-safe’
  • Identify and plan activity around key events throughout the year, in an effort to boost even further last click subscription starts
  • Utilise reporting tools and communicate performance with internal and external stakeholders
  • Oversee the campaign setup
  • Proactively seek out new marketing opportunities

Experience, skills and professional attributes

Ideal skills and attributes:

  • Related BA/BS degree preferred
  • In-depth knowledge of performance, with a proven track record in paid social platforms for acquisition
  • Understanding of attribution modeling, cross device targeting, and ‘funnel-based’ approach to marketing
  • Considerable experience within the social media marketing field Experience using core networks (Facebook, Twitter, Instagram and LinkedIn) to generate revenue
  • Experience of multi-region campaign planning, analysis and reporting in a direct marketing environment
  • Experience planning content-led marketing campaigns (Paid Social performance)
  • Strong agency management skills (from briefing to day-to-day management)
  • Sustained period of time managing one or a number of marketing executives
  • Campaign set-up experience including response tracking

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