This is an exciting time to join the Data & Insights team at The Economist Group. We are creating a center of excellence spanning research, analytics and data science partnering with the whole group, including our core news subscription business, our Economist Intelligence Unit, Client Solutions and Events business.
Our purpose is to better understand and affect the behaviors of digital users, B2C customers and B2B clients of The Economist. We are value focused and outcome driven: we help drive growth and agility at every level, whether through informing strategic alignment and decisions, providing quick feedback loops to operators or creating data-based products, features and algorithms.
Reporting to the new group Head of Research and part of the Data & Insights team, the Research analyst will help design and execute user, customer and market research focused on delivering actionable insight and answering the core questions of the business in close partnership with our analytics and data science teams.
How you will contribute:
This position has a broad scope of responsibility at a senior level, including to
Support Head of Research in managing all aspects of primary research projects
Manage data collection, fielding, and analysis for studies
Manage and process all data generated from qualitative fieldwork and help synthesize insights
Work with external vendors to manage survey/interview fielding
Use SPSS (Q) to analyze responses and create a reporting plan
Create research reports complete with relevant analysis and actionable insights to meet business objectives. Effectively communicate and interpret results to colleagues and senior management
Work collaboratively with members of the Data & Insights team to join up audience behaviors from analytics and research findings, and more generally design insights work across research & analytics, as relevant
Support secondary data collection and synthesis including monitoring competitors
The ideal skills for this role are:
We’re looking for team player to help The Economist increasingly leverage research-based insights and data
Bachelor's degree from a four-year college or university in Marketing, Research, Statistics or related fields required
4-7 years of full-time (post-college) relevant experience
Advanced proficiency in Excel and PowerPoint or Google suite
Working knowledge of statistical software (such as SPSS, Q, or R)
Demonstrated/proven attention to detail
Demonstrated project management and organizational skills
Must be a self-starter who is accustomed to working very independently
Experience in a global subscription or membership-based business and knowledge of standard industry secondary sources is a plus
Experience conducting B2B research is a plus