The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Located throughout the world, our Branded Content and Thought Leadership teams work with clients to create and distribute credible, substantial and creative content for executive audiences across the globe.
We are seeking a Digital Marketing Manager to lead the marketing activities associated with our EMEA content campaigns, with a specific focus on delivering high-quality digital communications and paid social media campaigns. This is a temporary contract with an initial fixed-term of three months.
How you will contribute:
Work closely with the strategy team on proposals to ensure we are putting forward marketing and digital comms solutions that will both meet client/agency objectives and engage target audiences
Manage the set-up, delivery and optimisation of digital marketing campaigns, driving target audiences to our sponsored content through EIU and (E) BrandConnect social media platforms
Be on top of latest digital marketing and communications trends to ensure that we are perceived to be following best practices in all our campaigns
Ensure that content distribution campaigns meet the marketing objectives and expectations of our clients
Collaborate with the digital team to ensure clients receive timely and accurate metrics on campaigns
Attend client meetings if required
The ideal skills for this role include:
Proven marketing experience. Thought leadership/branded content marketing is ideal
Solid digital marketing and paid social media experience, specifically Facebook, LinkedIn and Twitter
Interest in latest marketing trends and developments
Good motivation and communication skills (written and verbal)
Numerate and accurate with strong foundation in data analysis
Active user of social channels with a strong knowledge of each major platform
Experience of multi-channel content-led marketing campaigns
Excellent online, database and computer skills
Knowledge of lead management, CRM and data-led marketing (preferably on Salesforce and Eloqua)
Confident and professional manner when dealing with senior clients and internal stakeholders
Meeting deadlines: excellent time management skills
The ability to remain calm under pressure