Insight Analyst

Job Locations United Kingdom-London


The Economist Group logo


The Economist is seeking an individual with an aptitude for analysing data to join our Insight & Data Science team. Our Insight & Data Science team is a central source of data skills working across all parts of the business. As part of this team you will be analysing data and communicating insight from a range of datasets with the goal of helping to improve the experience our customers receive.


Our ideal candidate is able to think critically about data, has good numerical and logical reasoning skills, and is comfortable communicating complex ideas to a non-expert audience. We will be evaluating candidates based on ability in these areas and we welcome both entry-level candidates and those with some prior experience in this or related areas of work.


This role will involve working with our customer team which is responsible for all aspects of the service we provide to our paying subscribers. Reporting to the Lead Insight Analyst, you will take on questions provided by business stakeholders, identify relevant data, manipulate it to extract insights and present your findings directly back to the relevant people. You will work with a range of large and small datasets across our subscriber base including web and app analytics, email data and information about retention and payments. You will become an expert in several aspects of our data, acting as the main point of contact for questions and coming up with your own ideas and recommendations. You will have the opportunity to collaborate with and learn from a range of experienced data scientists and analysts working across the whole of The Economist’s business.


In addition to manipulating data in tools such as Excel, you will be expected to work with raw data in our warehouse in SQL to answer more complex questions. As a result you will either need prior knowledge of SQL or the ability and willingness to learn, with training available if necessary.


Demand for The Economist’s trusted high-quality content is at an all time high and this is a newly created role within a growing insight team. This role is an opportunity to make a real impact on decisions being taken within The Economist about the future of our products.


How you will contribute:


  • Work with the Lead Insight Analyst and business teams to identify business questions our data can answer
  • Become familiar with the range of datasets available within The Economist
  • Manipulate those datasets to produce insights using a combination of tools including SQL queries
  • Communicate your findings through presentations and other formats to business teams
  • Produce regular reports helping the business to understand progress against goals and targets
  • Participate in strategic discussion and make recommendations based on insights you uncover
  • Collaborate with other analysts and data scientists to share ideas and expertise

Experience, skills and professional attributes

The desirable skills for this role include: 


  • Ability to think critically about data
  • Strong numerical and logical reasoning skills
  • Ability to communicate clearly to non-technical colleagues
  • The following would also be advantageous but are not requirements:
    • Prior experience analysing data
    • Experience using SQL
    • Experience working in a media and/or subscription business


To succeed in the role you must demonstrate:


  • A meticulous approach to all work, completed to high level of quality
  • The ability to work under time pressure while providing high quality output
  • The ability to work on your own with conviction to prioritize workload
  • Excellent communication skills (written and verbal)
  • Team work
  • A professional, polite and positive demeanour


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