Head of Marketing Campaign Performance

Job Locations United States-NY-New York | United Kingdom-London
ID
2021-7275

Introduction

The Economist magazine logo

 

We are bolstering our investment in acquisition marketing. In particular we are investing more heavily higher up the funnel to bring an increased number of prospects into our orbit, investing more heavily in digital channels to increase our ability to optimise our campaigns in real-time, while also increasing the number of campaigns we run to bring new subscribers onto our subscriber file. Exciting times here at The Economist!

Aligned to this shift we are creating a new role within our acquisition team; Head of Marketing Campaign Performance. The role reports into the SVP Acquisition and working alongside the Directors of Audience Prospecting, Development and Conversion, and dedicated analysts in our data team. 

The role will be based in London or New York. It is global in nature, and channels within which this role will operate include (but are not limited to) podcasts, online display, content distribution platforms, social media, paid email, affiliates and paid search. 

 

Accountabilities

Working within the acquisition team and alongside the data team your contribution will include:

  • Planning and executing marketing campaigns with a particular focus on digital channels
  • Bringing clarity to campaign deliverables including the target audiences and the roles, expectations and KPIs for each of the channels chosen for individual campaigns
  • In-flight optimisation of campaigns in real time against planned KPIs
  • Optimisation of investment across as well as within channels
  • Monitoring performance and recommending / testing in-flight improvements to our landing pages and buyer flow 
  • Delivery of consistent in-flight and post-campaign templated reporting that is easily understood and actionable 
  • Leading daily campaign performance scrums and related stand-up activity to identify and prioritize optimisations
  • Relentlessly optimizing spend and driving maximum efficiency of paid marketing budget, capturing key learnings that enable us to improve the performance of future campaigns
  • Bringing consistency to agency review meetings (QBRs etc) across our multiple media agencies
  • Reviewing agency performance and ensuring we have world class (and an appropriate number of) agencies on our roster 
  • Bringing innovative new thinking and ideas to help drive new acquisition performance 

Experience, skills and professional attributes

What skills will you need:

  • Outcomes oriented with P&L ownership mentality - continuously driving for and achieving positive business outcomes
  • Ability to work cross-functionally, collaborate, influence and consult with colleagues
  • Partnership oriented with ability to lead through influence versus direct mandate
  • Stays current on evolving media trends, technology, and opportunities and works with partners and stakeholders to bring new activities to life
  • Ability to clearly articulate your thinking so that recommendations and quickly understood and confidently turned into positive actions

 

The ideal candidate for this role will be / have:

  • 10+ years of relevant professional experience and a minimum of 7+ years of B2C digital marketing experience
  • A Bachelor’s Degree in Marketing or Advertising or other related field
  • Hands on experience with full funnel marketing tactics and channels
  • Comfortable working within matrixed teams 
  • Proven experience optimising large scale marketing budgets with effective returns and growth
  • Excellent quantitative skills 
  • Consulting and/or agency experience
  • Strong experience with Google Analytics and other tracking tools
  • Proven expertise on search, social, programmatic display advertising platforms, auction formats and bidding efficiency
  • Proactive self-starter with the ability to own and manage multiple projects and campaigns from beginning to end
  • Digital Marketing experience required but not necessarily in publishing 
  • Highly analytical and numerate with strong ability to optimize spend accordingly
  • Results driven with a keen eye for detail
  • Strong verbal and written communication skills 
  • Strong analytical and quantitative skills; experience using data and metrics to AB test and measure success
  • Ability to work under pressure and adapt in a fast-paced environment
  • Strong sense of collaboration with both internal and external partners

 

 

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