We are bolstering our investment in acquisition marketing. In particular we are investing more heavily higher up the funnel to bring an increased number of prospects into our orbit, investing more heavily in digital channels to increase our ability to optimise our campaigns in real-time, while also increasing the number of campaigns we run to bring new subscribers onto our subscriber file. Exciting times here at The Economist!
Aligned to this shift we are creating a new role within our acquisition team; Head of Marketing Campaign Performance. The role reports into the SVP Acquisition and working alongside the Directors of Audience Prospecting, Development and Conversion, and dedicated analysts in our data team.
The role will be based in London or New York. It is global in nature, and channels within which this role will operate include (but are not limited to) podcasts, online display, content distribution platforms, social media, paid email, affiliates and paid search.
Working within the acquisition team and alongside the data team your contribution will include:
What skills will you need:
The ideal candidate for this role will be / have: