Social Media Manager

Job Locations China-Shanghai | China-Beijing


The Economist Group logo


The Economist Global Business Review(GBR) is a Chinese-English bilingual digital product from the editors of The Economist Group, launched in 2015.The product is designed for the Globally Curious Achievers and beyond, readers who want mind-stretching journalism. Each month, the best business, finance and technology articles from the weekly publication are selected and translated, and delivered to reader’s mobile device.The articles report on key trends shaping the global business community, always with the deep insight and sharp perspectives.The Economist Global Business Review also engages more Chinese readers to analyze the world and also to provoke for critical thinking.



We’re recruiting a Social Media Community Manager who will be able to:

  • Mangage social media including Weibo, WeChat and beyond for @TheEconomistGroup and @GlobalBusinessReview(GBR) in China, with an tonality that's intuitive, attractive and true to The Economist writing style, under the supervision of the Associate Director
  • Explore innovative ways to enhance GBR brand awareness and product performance in China digitally
  • Utilize our bilingual articles + create digital interactives especially with video, audio to reach new target audience and improve follower engagement on social media
  • Work with marketing to create and support marketing programs in China, both online and offline


How you will contribute:


  • Assist the Associate Director to daily update content and analyse performance for the Economist Group and GBR on Weibo, WeChat, LinkedIn and other platforms to finetune content strategy
  • Assist the Associate Director to work closely with marketing colleagues in China to support the execution of online and offline activities,  and support internal stakeholders to promote their contents on social
  • Select contents from global Economist digital outlets and make them fit for China social media under the supervision of the Editorial Director and the Associate Director
  • Create engagement schemes for our 2m+ followers. Respond to comments from followers and select product feedback to team. Perform other tasks related to community building and member engagement as assigned.
  • Explore innovative ways to build impact for the Economist GBR in the fast moving China digital landscape, especially on emerging platforms like Bilibili, Douyin, WeChat video account etc. Monitor the latest developments and propose new digital programs when needed
  • Maintain an online community for GBR and The Economist in China, with regular outreach through social DMs, newsletters and propose new digital formats for engagement
  • Work closely with outside agencies/kOLs/other third parties to build impact for GBR through content promotion

Experience, skills and professional attributes

The ideal skills for this role include:


  • Proven relevant social media management experience. Please include social media channels you worked on or link to communities you managed
  • Deep and up-to-date knowledge of China social media platforms and the role they play in business (digital marketing, customer communications, etc.). Ability to identify and monitor KPIs for online community and digital marketing tools
  • Professional mastery of video and audio editing software and programs a strong plus (Premiere Pro, Adobe Creative Suite, Final Cut Pro etc.) Ability tooversee all technical aspects of video/audio recording and editing
  • An interest in, and knowledge of, business issues, global affairs, and economic trends
  • Good interpersonal skills, ability to work in a team and collaborate with colleagues/stakeholders/external audiences
  • Excellent English/Chinese reading/writing and editing skills


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