We are bolstering our investment in acquisition marketing and in particular, we are investing more heavily higher up the funnel. Aligned to this shift we have created a new role within our acquisition team; Marketing Executive, Audience Conversion. The role will be based in Hong Kong and will report into the Marketing Manager, Audience Conversion.
The goal of this position is to increase the number of new subscribers to The Economist Newspaper. As the Marketing Executive, you will assist the Marketing Manager with the coordination of a number of direct response performance marketing channels, which will include (but are not limited to) Paid Search (Asia), Retargeting (Global) and Affiliate marketing campaigns (Global).
How you will contribute:
You will work with the Marketing Manager and with our media agencies to
The ideal skills for this role are:
Desirable tech competencies: