Senior Marketing Manager, Trade Events

Job Locations United Kingdom-London
ID
2021-7703

Introduction

Events logo

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

 

We are seeking a Marketing Manager based out of our London office who will play a pivotal role in securing delegate attendance and sponsorship revenue for our Trade large scale events portfolio . The successful candidate will develop and execute multiple marketing campaigns, take full ownership of their events’ marketing budgets and coach and mentor a junior marketing executive. Reporting directly into the marketing director the candidate will play a key role in the development and growth of The Economist Events business unit.

Accountabilities

How you will contribute:

  • Develop and execute effective marketing campaigns for various events using a range of channels including but not limited to email, print advertising, telemarketing, social media, PPCl, etc.)
  • Create and manage budgets and  timelines
  • Manage, train and develop other team members to deliver exceptional events 
  • Using tech and data to constantly monitor and optimize the campaign’s performance and ensure the effectiveness of the campaigns to deliver ROI
  • Manage marketing partner relationships with external media publications, and industry associations, including identification, outreach, barter negotiations, tracking etc
  • Work closely with the digital marketing agency to ensure all your paid media campaigns are effective
  • Coordinate front-end, creative production and back-end support for event marketing campaigns
  • Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, as well as throughout the larger Economist Group
  • Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
  • Develop and implement a social media strategy appropriate to the target market and the product
  • Use content marketing to generate leads and increase year round engagement and community building 
  • Manage numerous projects and budgets simultaneously at different stages in their event  life-cycle
  • Work with external clients to ensure contractual obligations are executed from a marketing standpoint

Experience, skills and professional attributes

The ideal skills for this role are: 

  • Proven experience of experience in events marketing 
  • A strong understanding of the customer journey, acquisition process and digital marketing channels
  • Outstanding communication skills and able to manage both internal and external stakeholders and clients
  • Tech savvy and digital enthusiast with experience using marketing and analytics platforms (Google Analytics Eloqua, Marketo, Salesforce, Cvent - or equivalents) and back-end website editing tools like WordPress
  • Innovative and interested in exploring new marketing strategies and thinking creatively about new ways to reach audiences
  • Excellent attention to detail and proofreading skills
  • Ability to work towards tight deadlines managing multiple tasks concurrently prioritising accordingly 

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